It’s a disposable MP3 player. To listen to while you’re “reading” SI’s biggest seller.
… comes equipped with a AAA battery and is preloaded with a selection of music tracks to accompany each segment of the swimsuit issue.
So this is for one-handed listening?
My personal favorite part of the press release: “… the result of a partnership between cYclops LLC, which has been tasked with extending SI’s brand and its print assets into all areas of sight, sound and motion, and MemBrain LLC, an L.A. based entertainment and marketing firm. “
All areas of sight, sound and motion? That’s a big tasking they’ve been given.
