According to me (in my other blog –The 16th Minute):
The German marketing research agency Komjuniti surveyed 200 Second Life users and found:
- 72% of respondents expressed themselves as being disappointed with the activities of the companies in Second Life.
- Over a third of them were unaware of the branded presence.
- 42% said they thought it constituted nothing more than a short-term trend, lacking durable commitment from the companies.
- 7% consider that it has a positive influence on brand image and their future buying behaviour.
The buzz is definitely off the bloom.
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» Second Life Bad Idea For Marketers? The Engagement Principles: Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler // March 23, 2007 at 4:46 pm
[...] Second Life continues to get a great deal of online buzz — and a lot of attention from corporate marketing departments afraid of missing the boat – but a German marketing agency found that most Second Life Users weren’t impressed. [...]
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