Entries from August 2007
Social networking seems to have found religion or visa versa.
A site called CircleBuilder.com wants to be a MySpace and FaceBook “where people of all faiths can come together to nurture their personal relationships and put their faith into practice.”
The idea of an on-line social networking service for religion seems odd to me. Churches, mosques, synagogues are one of, if not THE orginal social network. That person-to-person community and connection is such an essential part of what these places are that having an on-line simulacrum seems … I don’t know exactly … but at least jarring.
It is a deeply non-denominational site – which in a way I also find jarring.
CircleBuilder is an online networking and management platform enabling faith-based organizations to increase their membership, improve fundraising, organize events and more efficiently serve their community. Through our simple to use web-based interface we create numerous “touch points”—personalized emails, shared calendars, blogs, text messages, online donations and storefronts, streaming media and newsletters—by which members can communicate with their organizations and with each other.
Nothing wrong with any of this, it’s just that I’m a uncomfortable with the euphemisms they use: people of faith & faith-based organization. While it is inclusive it is also so inclusive as to be meaningless: Cubs fans are a people of faith and support a faith-based organization, after all. Isn’t our current administration’s foreign policy faith-based, in the worst possible meaning of the phrase. (And isn’t the CircleBuilder logo just a wee bit Christian looking? Maybe what makes me uncomfortable about these euphemisms is that so far I have only heard them from Christians so they’re like code words to use in situations where that pesky separation of church-and-state issue might come up.)
I come from Rhode Island, a state founded by Roger Williams because he thought people should have the freedom to worship or not worship in whatever way they please without government interference. I have always been very proud of the fact that my little home state was started for this reason. (And it doesn’t hurt that Williams actually purchased the land for his first settlement from the Native Americans who were living in the area!) So I am a big believer in the ecumenical.
That said, I think a person belongs to a church or a synagogue or a mosque or wood grove or temple to Apollo or whatever and not to just some generic “faith.” Heck, my religious beliefs are so idiosyncratic that once you get past prayer and the belief in a deity I’m generally at variance with some tenet or another of pretty much every organized system of worship. But just the same, I’d rather be called someone who believes in God than a “person of faith.”
Wonder what the folks over at my favorite church marketing blog think about all this?
UPDATE: Just found a VentureBeat article from earlier this week on the general theme of churches and social networking … click here … the author doesn’t mention CircleBuilder, but I don’t have a lot of those things he has … what are they called? … oh yeah, facts.
Categories: CircleBuilder · Facebook · Faith-Based organization · God · Marketing · MySpace · Person of Faith · Religion · Rhode Island · Roger Williams · Satire · Social networking · social media · venture beat
Categories: Airport Security · Holy Water · Lourdes · Mistral Airlines · Vampires · Vatican Airlines · Vatican City
From the CustomScoop blog:
In a story about the Michael Vick dog fighting allegations and his NFL suspension, MSNBC ran a quote that they attributed to the Rev. Al Sharpton, which stated:
“If the police caught Brett Favre (a white quarterback for the Green Bay Packers) running a dolphin-fighting ring out of his pool, where dolphins with spears attached to their foreheads fought each other, would they bust him? Of course not.”
MSNBC said the quote came from Sharpton’s “personal blog.” Which, of course, it didn’t—it came from a site that is clearly a parody site. The post on News Groper is so obviously a parody I can’t imagine who thought it was actually Rev. Sharpton’s blog. On the page, it has listed Al Gore, Bill Clinton, Lindsey Lohan, Dalia Lama, Paris Hilton, Mitt Romney, and Mahmoud Ahmadinejad as “featured bloggers.” Seriously, no one at MSNBC said “hey…wait a minute…”?
The debate over the difference between bloggers and journalists is a false dichotomy. ANYONE who is willing to do the research, ask the questions, check the facts and publish the results is a journalist.
That automatically disqualifies any number of bloggers and people who are paid journalists.
As I always said to new reporters and people wanting to go into journalism: The actual basic skills of journalism aren’t that hard to learn. What is hard to learn is to think critically. That’s why I ALWAYS encourage people who want to become journalists not to major in journalism but in something that will teach you to think. Most of the rest you can learn on the job.










Categories: Al Sharpton · Brett Favre · CustomScoop · Journalism? · Junky Journalism · MSNBC · Michael Vick
Among my 1001 obsessions/things I collect (board games, books, books by HL Mencken, dice, gargoyles, minor league baseball caps, Ulysses S. Grant & Teddy Roosevelt action figures — not kidding, meeples, lead type, staplers) is old typewriters. I have six and would list them but am in San Mateo, CA, right now and don’t remember them all. So I was quite pleased when BoingBoing listed The Classic Typewriter Page today. I was even more tickled though when they brought to light this amazing felt typewriter on display at the site Crafster. WOW.

Categories: BoingBoing · Crafster · Typewriters
Categories: A moment of silence for one of the greats · Blondie · CBGB · Hilly Kristal · Max's Kansas City · New Wave · Patti Smith · Punk · Ramones · Talking Heads · rock and roll
NewsCorp is apparently determined to wring every last short-term dollar it can out of MySpace. That’s why we now have MySpace clothes and music. This seems a classic example of bad brand extensions. It’s like the old school marketing types said, “well the kids are really into music and clothes!” But is there one type of music and clothes that appeal to “the kids”?
The community features an all new look, and a host of new programming such as MySpace Presents: The Fit, MySpace Muse presented by Who Wear What Daily, InStyle News and a collection of amateur and professional fashion videos from runway shows and MySpaceTV. You’ll also be able to see featured designers, profiles, and videos.
As a brand, MySpace’s core value is about creating your own identity. A better fit, if you will pardon the pun, in clothes would have been a line of DIY kits and such. Instead we get very typical marketing think that’s just about putting the brand on anything that might vaguely seem appropriate. The thinking is all about what customers will buy right now and not what they will respond to over the long run.
I have no doubt that Mr. Murdoch & co. will make some fast money but this — along with the gross amount of commercial placement on the site — will kill it. They don’t seem to have much interest in anything besides selling ads to companies that want to connect with the people who use their site. That means they are losing touch with the people who are actually using the site and made it into what it is — or was.
WebProNews reports on an IDC study supporting my point:
“Social networks cannot guarantee a brand-safe environment. Advertisers don’t want to see their ads displayed alongside illicit content, for example,” says Karsten Weide, program director of IDC’s Digital Marketplace: Media and Entertainment. “The dilemma for social networks is if they start to control what content users can post, they will lose popularity, which is what attracted advertisers in the first place.”
And there’s this from the essential Jeremiah Owyang:
Myspace’s younger demographic rates are decreasing says this Business Week’s July 07 report: “but U.S. visitors under 18 to MySpace dropped 30 percent over the past year, while Facebook’s rose about 2 1/2 times”
This is definitely MySpace’s jump the shark moment.
(Wow, that was waaay too well informed. I promise a return to the usual lack of info ASAP.)
Categories: Jeremiah Owyang · Marketing · Marketing blunders · MySpace · NewsCorp · rupert murdoch
Categories: Hobgoblins · Is this really necessary? Parental paranoia · Marketing · Mencken · Parental paranoia · Parenting
Categories: Catholic · God · Lives of The Popes · Lourdes · Mistral Airlines · Pope · Rome · Ryanair · Transubstantiation · Vatican Airlines · Virgin Airlines · Virgin Atlantic
Categories: Beijing · Censorship · China · Chinese Socialist Realism · Chinoise · Police
Categories: GPS · Is this really necessary? Parental paranoia · Marketing · Meerkat Manor · Parental paranoia · Parenting · School uniforms · Trutex
From an organizational standpoint, Alcoholics Anonymous has many admirable qualities. First, it doesn’t accept money from anyone but members of AA. Second it has a long and cherished tradition of anonymity.
The principle of anonymity is a basic tenet of our fellowship. Those who are reluctant to seek our help may overcome their fear if they are confident that their anonymity will be respected. In addition, and perhaps less understood, our tradition of anonymity acts as a restraint on our members, reminding us that we are a program of principles, not personalities, and that no individual A.A. member may presume to act as a spokesman or leader of our fellowship. If an A.A member is identified in the media, we ask that you please use first names only (e.g. Bob S. or Alice F.) and that you not use photographs or electronic images in which member’s faces may be recognized.
These two policies may have something to do with the fact that AA has survived so much longer than other groups which have tried to help alcoholics.
Sadly neither policy is in evidence at the Recovery Media Network’s new social networking site, 12StepSpace.com. There you are free to post a picture & profile of yourself and tell the world of your struggle to recover from alcoholism/gambling/overwork/internet addiction/stuffed animals/men& women who love too much, et al. Once you have added your profile sleep soundly in the knowledge that your effort is putting money in the pockets of the site’s owners & sponsors. The featured sponsor? A drug company hawking its drugs to help you overcome your dependence on drugs. That’s some catch that Catch-22. While it is disgusting, it isn’t novel: Another drug company already started a MySpace page under the guise of helping others.
Mashable pretty much nails everything that’s wrong with this attempt.
While 12stepSpace celebrates things like a user’s Recovery Birthday, and offers a buddy to chat with if you need someone to talk to on an immediate basis, there’s no distinct emphasis on recovery or the 12 step process. Having a dedicated section for online and offline resources, as well as inspirational stories or a physician or clinic finder (that’s not an advertiser) would make the community feel more like a place for sharing stories and finding help, and less like a MySpace clone.
Yeah, but that suggests there’s anything besides cynicism at work here.
(UPDATE: My apologies for attributing cynical motives to the organizers of 12StepSpace. It’s the drug company that’s cynical. Judging by their complaints I’d say the site’s organizers are just amazingly naive.)
Categories: 12StepSpace.com · AA · Alcoholics Anonymous · Catch-22 · Marketing · Reckitt Benckiser · Social networking · addiction · alcoholism · sobriety · social media
Categories: Blog Action Day
Categories: Anti-Semitism · Bill Gates · China · Ford · Henry Ford · Marketing · Microsoft · Yahoo · the Bill & Melinda Gates Foundation
Categories: MySpace · Social networking · social media
Categories: All about me · Spoke Software · Spoke.com · Wall Street Journal