This time it’s in the UK & the BBC are doing the PR work for the company with a vested interest who has produced the study:
Workers who spend time on sites such as Facebook could be costing firms over £130m a day, a study has calculated. According to employment law firm Peninsula, 233 million hours are lost every month as a result of employees “wasting time” on social networking.
The only person quoted in the story? Someone from the law firm. Here’s the key quote that’s being picked up by other outlets too lazy to actually do any reporting on the story:
“Why should employers allow their workers to waste two hours a day on Facebook when they are being paid to do a job?” said Mike Huss of Peninsula. “The figures that we have calculated are minimums and it’s a problem that I foresee will escalate.”
If we could link this to Iraq, Global Warming & Brittany it would be the perfect media storm.
USAToday sources the story by saying “the BBC reports.” That’s a stretch of the word reporting. Google comes up with 22 outlets that have either picked up or re-written the story.
I’m still waiting for a reporter to
- Check the methodology of these studies
- Interview ANYONE ELSE about it
- See if anyone knows how much time was being “wasted” prior to the advent of MySpace/Facebook, et al
Is that really too much to ask? Apparently, yes.
My other favorite not-as-yet-questioned-by-press study about time wasting, computers & work:
Among white-collar workers surveyed, nearly a quarter (24 percent) said they play casual videogames “at work.” 35 percent of CEOs, CFOs and other senior executives also said they play at work, according to a PopCap Games survey targeting white-collar workers, reports MarketingCharts.
Well, if the CEO is doing it then it’s got to be OK.
Also, if workers are “wasting” so much time on these sites, how come we keep getting these increases in productivity?
- Press falls for another claim that Facebook is destroying the economy
- Never mind the mortgage industry meltdown, it’s Facebook that’s destroying the economy!