Collateral Damage

Entries from October 2007

Headline of the day: “Man Gets Probation in Pickle Assault”

October 31, 2007 · 2 Comments

“The fact that it’s silly doesn’t mean that it’s not serious.”– Berrien, MI, Trial Court Judge Scott Schofield sentencing Bobby Bolen to time served and 1 year of probation for assaulting two people.

The assault happened after Bolen helped himself to some pickles in an Jody Lee’s refrigerator. According to police, Lee then ” told Bolen he couldn’t afford to feed everyone and not to eat his pickles.”

Later, Bolen barged back into the house and got into an argument with Lee. Lee told police Bolen slammed him down on the couch and threw two large pickles at him and said, “Here’s your damn pickles.”

Another person at the scene was also assaulted. Defense attorney Robert Lutz said alcohol appeared to be at the root of Bolen’s problems.

Personally, I blame the pickles.

Someone get the brand of that pickle. “Pickles worth fighting over.” Now that’s a slogan.

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Categories: Headline of the day · Marketing · Pickles · headlines
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Halloween: A love story

October 31, 2007 · No Comments

moonSeven leaves whip across the street followed by a ghost, a goblin and the lion king – sheet, cape and tail fluttering behind them. Ahead, a gang of superheroes clamors from door to door, scooping handfuls of candy out of bowls and then bounding off into the lowering twilight. The ghost and the goblin know those superheroes and don’t like them; were beaten up by Superman once. The lion king – a cousin from across town – is ignorant. Ignorant of the gang and happy, ignorant of the neighborhood and hesitant. So, when the ghost and the goblin suddenly cut across a deserted lot, he follows, not caring where.

One street over is practically a different world. The long, low sheets of one-story row houses and the broad, open sky above them are replaced with high walls of three-decker apartment buildings. They cast long, inky shadows and bring night on much faster. Ghost and goblin pause before running up some steps, but when they do they press three doorbells at once. When the buzzer sounds they yell “Trick or treat!” at the top of nine-year-old lungs. Only silence answers. They do this three more times at three other buildings without success before noticing no lights are on in any of the windows on the street. Suddenly they miss the superheroes’ familiar threat. Moving to a puddle of light beneath a street lamp, they instinctively stand with their backs to each other, looking up and down the street for a threat or a hope. Then, coming around a corner far away, the lion king sees Spiderman and Batman waving bags of candy above their heads. He smiles in his ignorance and roars and the ghost and the goblin howl. Then they all dash toward the enemy in the glow of a rising orange moon.

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Categories: Halloween
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The Red Sox or, when your brand changes underneath you

October 30, 2007 · 2 Comments

“You can’t be lovable if you’re not losers!” — Jon Stewart on the Red Sox, 10/29/07

That is exactly what is going on with Red Sox Nation. The brand identity until three years ago was The Cursed Ones. For a while after that we were The Redeemed Ones (until The White Sox took that mantle). Now, we are The Successful Ones. The first two had significant qualities that really differentiated the brand from everyone else. They also inspired huge amounts of loyalty among consumers.

As the (hated) Yankees can attest success also inspires huge amounts of loyalty, but it’s taking some getting used to here in the Nation. It’s not a bad thing to get used to — but it is different.

sox ballBefore this year, wearing the Red Sox logo generally got you a certain amount of sympathy and even respect in ballparks outside of New York. Other fans recognized you as someone devoted to the sport. Someone who stuck to your team no matter what and — let’s be honest — someone who rooted for a team that always made the other teams look better. It’s easy to sympathize with fans of a team like that — they’re not a threat. This explains why people outside of St. Louis are so fond of Cubs fans. (Outside of the Midwest, most people don’t realize the antipathy between the Cards and the Cubs. A friend once said that a game between those two teams would sell out even if it was held on Christmas Day during a blizzard. That sums it up.)

Now Sox fans — and their seem to be a lot of them everywhere — are going to have to get used to being reviled. So far the team hasn’t employed any True Villains in the sports marketing sense. Sure Schilling is a blowhard, but he blows just as hard against his own team as he does the opposition.

Stephen (Smarter Than Me) Baker, puts it well:

Hey Red Sox fans. Many of us used to love your team. And now that they’re fabulous, they’re a lot less fun. You may find that it’s lonely at the top. I never thought I’d say this, but I may end up pulling next year for those underdog Yankees.

The real problem will be not the team, but the fans. All this winning is stripping Sox fans of the shreds of humility that used to makes us so much easier to tolerate. We are in danger of collectively turning into what New Hampshire residents like to call Massholes.

Oh, how quickly we forget our four score decades of wandering in the wilderness. Well, if that’s the price of success all I can say is WAIT TILL THIS YEAR!

(BTW: Someone pointed out that the Red Sox didn’t become known as the Red Sox until 1908. Last time the Cubs won a World Series? 1908. Coincidence? I think not. So therefor the Cubs won’t win a Series again until the Sox change their name back to the Americans. While the logic is spurious, consider that I have 99 years of evidence to support it.)

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Categories: Baseball · Boston · Boston Red Sox · Cubs · Daily Show · Jon Stewart · MLB · Major League Baseball · Red Sox · Yankees
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Bad logos endemic to war on terror

October 29, 2007 · No Comments

The war on terror gets ugly, Part 2

Last week I made fun of the CIA for its terrible anti-terror graphic. And rightfully so. However, in the interests of fairness, let me say that the pro-terror groups aren’t going to win any design competitions either.

Al Qaeda generally uses two symbols … a badge and a flag.

Qaeda logo

The badge has all the key brand qualities in it — death, God, the Holy Book and a finger in the universal symbol of “we’re #1″ — BUT it is way, way too busy. Graphic clean up on aisle 666, please.

The flag.

flag

Qaeda’s flag really has nothing that makes it distinctive. This could be any Arabic phrase on a black background. For all I know this is an ad for a McDonald’s in Baghdad. If you’re a multi-national — of any sort — your logos have to be easily identifiable to foreigners or the illiterate (or, in my case, foreigners who are illiterate).

Compare Qaeda’s badge and flag with the logo of the United Liberation Front of Asom:

ASOM

Like the Al Qaeda symbols, the ULFA logo also contains text in a language that is totally unknown to me but the overall effect is clear and easily recognized from a distance. (Image via IronicSans which has a great article on trends in the logos of terrorist organizations) It’s clean and the use of the crossed doa gives it a visual hook that an ignoramus like myself can quickly recognize. Remember, while its important for your emblems to appeal to your base, it also has to be easily ID’d by outsiders. It’s not just enough to kill people and destroy things, you’ve got to market it!

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Categories: Asom · Church marketing · Death as marketing opportunity · God as marketing · Marketing · Marketing blunders · The Comedy of Terrors · War On Terror · War On Terror The Board Game · al qaeda · terrorist
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Stephen Baker is smart and I am dumb

October 29, 2007 · No Comments

Friday I haughtily derided Mr. Baker (a reporter for BusinessWeek) for wondering IF Royce Clayton had been paid for discussing the Taco Bell promotion in the World Series:

Yeah, if that was a coincidence then pass the tiara because I’m Princess Marie of Roumania.

Well, I wear a size 7 and 7/8 tiara. Quoth the Globe:

It’s Clayton who seems the big loser here - shilling for Taco Bell without getting a dime.

Mr. Baker took a skeptical view of things and was right. I took the cynical view and was wrong. That’s pretty much always the case.

BTW, I’m writing this during the 2nd inning of game 4 and I can say without cynicism or any chance of being wrong that there’s no way my prediction of the Rockies in 6 can come true.

fighting whitiesWhatever the outcome of tonight’s duel it’s been a good day for the area’s sports teams. The New England Cheaters demolished Washington 52-7. I loathe the Washington football team with a passion and love to see them humiliated. This isn’t that enjoyable type of sport hatred like I feel for the Yankees. This is an actual feeling of moral disgust. That there is a team with that nickname never ceases to appall me. I am not sure how any reasonable news outlet justifies printing the team’s name. The only thing that could have made today’s victory better is if the Sox Jacoby Ellsbury, who is of Navajo descent, could have helped. Well at least he got to beat Cleveland and it’s mascot.

Categories: Boston · Boston Red Sox · BusinessWeek · Cleveland · MLB · Major League Baseball · NFL · Taco Bell · World Series
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Dumb question of the day: Is Taco Bell playing players to shill during the game?

October 26, 2007 · 3 Comments

Only possible answer: Yes.

I’m just hoping that BusinessWeek’s Stephen Baker didn’t write the headline for this blog post. He’s smarter than that. (Of course he didn’t predict the Rockies in 6, so look who’s talking.)

tacohell2But what got me was that Royce Clayton, the Red Sox player wearing a Fox mike, “happened” to go up to the guy who stole the base and tell him about the promotion, and what his stolen base meant. This left me wondering if this back-up shortstop is being paid by Fox to promote Taco Bell, and if the Red Sox and Major League Baseball are on board with that.

Yeah, if that was a coincidence then pass the tiara because I’m Princess Marie of Roumania. The only thing more painful than the Clayton-Ellsbury moment was the “interview” with the COO for Taco Bell. Dude, get a spokesman. And some dental work.

Kudos to Baker for including this …

And they must not have liked it when commentator Tim McCarver welcomed us back to the game by saying, “From shilling to Schilling.”

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Categories: Boston Red Sox · MLB · Major League Baseball · Red Sox · Taco Bell · World Series
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Uses snail mail, this one does

October 25, 2007 · 1 Comment

Categories: God as marketing · Marketing · Marketing to kids · Star Wars · USPS · Yoda
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Facebook is not only destroying the economy, it’s helping the Mob

October 25, 2007 · No Comments

Today’s example of ridiculously bad sensationalist journalism comes once again from Australia, where the idea of having more than one source for a story seems to be unheard of.

ORGANISED criminals are increasing their efforts to steal sensitive data from the computers of company chiefs, British-based IT security firm MessageLabs warns.

Go here for more details.

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Categories: Facebook · Facebook is destroying the economy! · Journalism? · Junky Journalism · Marketing · Silly surveys
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Headline of the day: SpongeBob Squarepants Digital Camera Is Neither Square-Shaped Nor Made Of Sponges

October 25, 2007 · 7 Comments

Categories: Hasbro · Headline of the day · Hello Kitty · Marketing · Marketing to kids · SpongeBob · SpongeBob Squarepants · headlines
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CIA gets ugly in war on terror

October 24, 2007 · 1 Comment

When all else fails, bring out the bad graphics.

Matthew Yglesias found the following on the CIA’s website:

CIA terror logo

I still prefer the board game.

(Thanks to Skott Klebe for the tip!)

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Categories: CIA · Death as marketing opportunity · Marketing · War On Terror · War On Terror The Board Game
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Rockies in 6, said the Red Sox fan

October 24, 2007 · 1 Comment

soxIf I hadn’t been a Sox fan for the last 36 years I, too, would be rooting for the Rockies. They’re the scrappy, talented underdogs. As my buddy and Spokesmate Tim Susman put it: They’re what the Sox were before the Sox became the Yankees.

Also, the Rockies have frickin’ amazing hitting and far fewer holes when batting than My Team. We’ve got more experienced pitching and some of it is better. Additionally, the Rockies have fate and the fact that they’re too young too know any better on their side.

Go Sox, but I’m expecting the Rockies.

PS: never, ever use fate or destiny as a deciding factor when picking a winner. As a Sox fan I speak with experience on this.

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Categories: Baseball · Boston Red Sox · Colorado Rockies · MLB · Major League Baseball · Red Sox · Rockies · World Series
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Headline of the day: Fire affects TV shows, celebrities

October 24, 2007 · No Comments

(CNN) — The entertainment industry was not immune to the impact of the fires blazing across Southern California. At the Santa Clarita Studios in Valencia, California — about 30 miles north of Los Angeles — some staffers weren’t able to get to work Monday, due to traffic on area roadways and concern about their homes, according to Variety. Interstate 5, a major north-south artery, runs directly through the area.

Well, now you know it’s important.

BTW, SSG Big Brother Collateral Damage — who’s a San Diegan (on?) and is helping out with the fire fighting — said he heard one of the local TV people say of the conflagration: “It’s spreading like wildfire!” He says he and the firefighters have been laughing about that for the last two days.

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Categories: Big Brother SSG Collateral Damage · Headline of the day · dumb headlines
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Food fight stewing between Hormel and Campbell

October 23, 2007 · 3 Comments

The makers of Dinty Moore’s Stew are crying foul over Campbell’s latest line of over-stuffed soups called Chunky Fully Loaded. The line in question includes one flavor called “Chunky Fully Loaded Beef Stew.”

warholBut officials at Hormel said you can’t call it stew unless it really is under federal rules, and they are suing Campbell claiming unfair competition and false advertising. Hormel makes Dinty Moore stews. A company spokeswoman said the Campbell Soup product doesn’t meet the standard for stew.The Campbell’s products are labeled as a soup, but Hormel said the term is placed low on the label so that it’s difficult to see. Campbell hasn’t responded to a request for comment.

Questions:

  • Who knew there were federal stew regulations?
  • Can we get some federal chili regulations? Because I’ve NEVER had a pre-made, packaged thing that called itself chili that should be allowed to call itself that.
  • How can “Beef Stew” be a flavor?
  • What is the difference between a soup and a stew?
  • How much is that doggy in the window?
  • Are we there yet?

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Categories: Campbell's Soup · Dinty Moore · Hormel · Marketing · chili
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A moment of silence for one of the greats … Vincent DeDomenico

October 23, 2007 · 3 Comments

Mr. DeDomenico was co-inventor of Rice-A-Roni. Great name. Greater jingle. Any readers actually either purchased or consumed Rice-A-Roni? Mrs. CD and I never have. It’s one of those things that’s always around but we’ve never used. The stuff must be health food, Mr. D was 92.

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Categories: A moment of silence for one of the greats · Marketing · Rice-A-Roni · Vincent DeDomenico
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Patriots & Red Sox are ruining my kid

October 22, 2007 · 11 Comments

This is so sad. He’s 11 and he thinks this is how it goes — your teams win. All the time. He doesn’t know what’s out there waiting… the heartbreak. C’mon guys, for the sake of my son’s future you’ve got to start losing. Won’t someone think of the children?

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Categories: Baseball · Boston Red Sox · Collateral Damage Jr. · Football · Major League Baseball · Marketing · Marketing to kids · NFL · New England Patriots · Red Sox
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