Entries from October 2007
Categories: Headline of the day · Marketing · Pickles · headlines
Tagged: Assault, Headline, Marketing, Michigan, Pickles, Police, Silly
Seven leaves whip across the street followed by a ghost, a goblin and the lion king – sheet, cape and tail fluttering behind them. Ahead, a gang of superheroes clamors from door to door, scooping handfuls of candy out of bowls and then bounding off into the lowering twilight. The ghost and the goblin know those superheroes and don’t like them; were beaten up by Superman once. The lion king – a cousin from across town – is ignorant. Ignorant of the gang and happy, ignorant of the neighborhood and hesitant. So, when the ghost and the goblin suddenly cut across a deserted lot, he follows, not caring where.
One street over is practically a different world. The long, low sheets of one-story row houses and the broad, open sky above them are replaced with high walls of three-decker apartment buildings. They cast long, inky shadows and bring night on much faster. Ghost and goblin pause before running up some steps, but when they do they press three doorbells at once. When the buzzer sounds they yell “Trick or treat!” at the top of nine-year-old lungs. Only silence answers. They do this three more times at three other buildings without success before noticing no lights are on in any of the windows on the street. Suddenly they miss the superheroes’ familiar threat. Moving to a puddle of light beneath a street lamp, they instinctively stand with their backs to each other, looking up and down the street for a threat or a hope. Then, coming around a corner far away, the lion king sees Spiderman and Batman waving bags of candy above their heads. He smiles in his ignorance and roars and the ghost and the goblin howl. Then they all dash toward the enemy in the glow of a rising orange moon.










Categories: Halloween
Tagged: Halloween
“You can’t be lovable if you’re not losers!” — Jon Stewart on the Red Sox, 10/29/07
That is exactly what is going on with Red Sox Nation. The brand identity until three years ago was The Cursed Ones. For a while after that we were The Redeemed Ones (until The White Sox took that mantle). Now, we are The Successful Ones. The first two had significant qualities that really differentiated the brand from everyone else. They also inspired huge amounts of loyalty among consumers.
As the (hated) Yankees can attest success also inspires huge amounts of loyalty, but it’s taking some getting used to here in the Nation. It’s not a bad thing to get used to — but it is different.
Before this year, wearing the Red Sox logo generally got you a certain amount of sympathy and even respect in ballparks outside of New York. Other fans recognized you as someone devoted to the sport. Someone who stuck to your team no matter what and — let’s be honest — someone who rooted for a team that always made the other teams look better. It’s easy to sympathize with fans of a team like that — they’re not a threat. This explains why people outside of St. Louis are so fond of Cubs fans. (Outside of the Midwest, most people don’t realize the antipathy between the Cards and the Cubs. A friend once said that a game between those two teams would sell out even if it was held on Christmas Day during a blizzard. That sums it up.)
Now Sox fans — and their seem to be a lot of them everywhere — are going to have to get used to being reviled. So far the team hasn’t employed any True Villains in the sports marketing sense. Sure Schilling is a blowhard, but he blows just as hard against his own team as he does the opposition.
Stephen (Smarter Than Me) Baker, puts it well:
Hey Red Sox fans. Many of us used to love your team. And now that they’re fabulous, they’re a lot less fun. You may find that it’s lonely at the top. I never thought I’d say this, but I may end up pulling next year for those underdog Yankees.
The real problem will be not the team, but the fans. All this winning is stripping Sox fans of the shreds of humility that used to makes us so much easier to tolerate. We are in danger of collectively turning into what New Hampshire residents like to call Massholes.
Oh, how quickly we forget our four score decades of wandering in the wilderness. Well, if that’s the price of success all I can say is WAIT TILL THIS YEAR!
(BTW: Someone pointed out that the Red Sox didn’t become known as the Red Sox until 1908. Last time the Cubs won a World Series? 1908. Coincidence? I think not. So therefor the Cubs won’t win a Series again until the Sox change their name back to the Americans. While the logic is spurious, consider that I have 99 years of evidence to support it.)










Categories: Baseball · Boston · Boston Red Sox · Cubs · Daily Show · Jon Stewart · MLB · Major League Baseball · Red Sox · Yankees
Tagged: Baseball, Boston Red Sox, Brand, Cardinals, Cubs, Daily Show, Jon Stewart, Marketing, MLB, New York, Red Sox, St. Louis, World Series, Yankees
The war on terror gets ugly, Part 2
Last week I made fun of the CIA for its terrible anti-terror graphic. And rightfully so. However, in the interests of fairness, let me say that the pro-terror groups aren’t going to win any design competitions either.
Al Qaeda generally uses two symbols … a badge and a flag.

The badge has all the key brand qualities in it — death, God, the Holy Book and a finger in the universal symbol of “we’re #1″ — BUT it is way, way too busy. Graphic clean up on aisle 666, please.
The flag.

Qaeda’s flag really has nothing that makes it distinctive. This could be any Arabic phrase on a black background. For all I know this is an ad for a McDonald’s in Baghdad. If you’re a multi-national — of any sort — your logos have to be easily identifiable to foreigners or the illiterate (or, in my case, foreigners who are illiterate).
Compare Qaeda’s badge and flag with the logo of the United Liberation Front of Asom:

Like the Al Qaeda symbols, the ULFA logo also contains text in a language that is totally unknown to me but the overall effect is clear and easily recognized from a distance. (Image via IronicSans which has a great article on trends in the logos of terrorist organizations) It’s clean and the use of the crossed doa gives it a visual hook that an ignoramus like myself can quickly recognize. Remember, while its important for your emblems to appeal to your base, it also has to be easily ID’d by outsiders. It’s not just enough to kill people and destroy things, you’ve got to market it!










Categories: Asom · Church marketing · Death as marketing opportunity · God as marketing · Marketing · Marketing blunders · The Comedy of Terrors · War On Terror · War On Terror The Board Game · al qaeda · terrorist
Tagged: al qaeda, Assam, CIA, humor, logo, Marketing, Satire, Terrorism
Friday I haughtily derided Mr. Baker (a reporter for BusinessWeek) for wondering IF Royce Clayton had been paid for discussing the Taco Bell promotion in the World Series:
Yeah, if that was a coincidence then pass the tiara because I’m Princess Marie of Roumania.
Well, I wear a size 7 and 7/8 tiara. Quoth the Globe:
It’s Clayton who seems the big loser here - shilling for Taco Bell without getting a dime.
Mr. Baker took a skeptical view of things and was right. I took the cynical view and was wrong. That’s pretty much always the case.
BTW, I’m writing this during the 2nd inning of game 4 and I can say without cynicism or any chance of being wrong that there’s no way my prediction of the Rockies in 6 can come true.
Whatever the outcome of tonight’s duel it’s been a good day for the area’s sports teams. The New England Cheaters demolished Washington 52-7. I loathe the Washington football team with a passion and love to see them humiliated. This isn’t that enjoyable type of sport hatred like I feel for the Yankees. This is an actual feeling of moral disgust. That there is a team with that nickname never ceases to appall me. I am not sure how any reasonable news outlet justifies printing the team’s name. The only thing that could have made today’s victory better is if the Sox Jacoby Ellsbury, who is of Navajo descent, could have helped. Well at least he got to beat Cleveland and it’s mascot.
Categories: Boston · Boston Red Sox · BusinessWeek · Cleveland · MLB · Major League Baseball · NFL · Taco Bell · World Series
Tagged: Boston Red Sox, BusinessWeek, Cleveland Indians, Denver, Denver Rockies, Football, Genocide, Jacoby Ellsbury, MLB, Navajo, New England Patriots, NFL, Stephan Baker, Stereotypes, Taco Bell, Washington, World Series
Categories: Boston Red Sox · MLB · Major League Baseball · Red Sox · Taco Bell · World Series
Tagged: BusinessWeek, Jacoby Ellsbury, Major League Baseball, Red Sox, Royce Clayton, Shilling to Schilling, Stephan Baker, Taco Bell, Tim McCarver, World Series
October 25, 2007 · 1 Comment
Categories: God as marketing · Marketing · Marketing to kids · Star Wars · USPS · Yoda
Tagged: Marketing, Star Wars, The Force, USPS, Yoda
Categories: Facebook · Facebook is destroying the economy! · Journalism? · Junky Journalism · Marketing · Silly surveys
Tagged: Bad Journalism, Facebook, Facebook is destroying the economy!, humor, LinkedIn, Mark Sunner, Marketing, MySpace, Nick Miller
Categories: Hasbro · Headline of the day · Hello Kitty · Marketing · Marketing to kids · SpongeBob · SpongeBob Squarepants · headlines
Tagged: Digital Camera, Funny, headlines, Hello Kitty, humor, Marketing, Satire, SpongeBob, SpongeBob Squarepants
October 24, 2007 · 1 Comment
Categories: CIA · Death as marketing opportunity · Marketing · War On Terror · War On Terror The Board Game
Tagged: Atlantic Monthly, CIA, logo, Marketing, Matthew Yglesias, Skott Klebe, War On Terror
October 24, 2007 · 1 Comment
Categories: Baseball · Boston Red Sox · Colorado Rockies · MLB · Major League Baseball · Red Sox · Rockies · World Series
Tagged: Baseball, Boston Red Sox, Colorado Rockies, MLB, Red Sox, Rockies, World Series
Categories: Big Brother SSG Collateral Damage · Headline of the day · dumb headlines
Tagged: Celebrities, CNN, Dumb, headlines, San Diego, Southern California Fires, TV Shows, Wild fires
Categories: Campbell's Soup · Dinty Moore · Hormel · Marketing · chili
Tagged: Andy Warhol, Campbell's Soup, chili, Dinty Moore, Food Fight, Hormel, Marketing, Satire
Categories: A moment of silence for one of the greats · Marketing · Rice-A-Roni · Vincent DeDomenico
Tagged: A moment of silence for one of the greats, Marketing, Rice-A-Roni, Vincent DeDomenico
Categories: Baseball · Boston Red Sox · Collateral Damage Jr. · Football · Major League Baseball · Marketing · Marketing to kids · NFL · New England Patriots · Red Sox
Tagged: Baseball, Boston Red Sox, Children, Fate, Football, Marketing, MLB, New England Patriots, NFL, Red Sox