Collateral Damage

Headline of the Day: “Maker of Lipitor Digs In to Fight Generic Rival”

November 3, 2007 · No Comments

Is a generic rival harder to fight than a specific rival?

Bonus Headline of the Day:

warthogBig Pig-Like Beast Discovered

How dare they say I’m not well-known!

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Categories: Headline of the day · Lipitor · Marketing · headlines
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