Collateral Damage

Cops unhappy with Hershey for selling white powdered candy in small plastic packets

December 6, 2007 · 3 Comments

Apparently you can have too much street cred.

candy Police in Harrisburg, PA, say Hershey’s Ice Breakers Pacs are identical to the small bags used to sell crack, heroin and cocaine. Philadelphia Police Chief Inspector William Blackburn told the Philadelphia Daily News that “It glorifies the drug trade. There’s really no reason that a product like this should be on the shelf.” A spokesman for the company said any resemblance was coincidental.

Note: There is absolutely no truth to the rumor that Hershey is considering having people sell individual packets of Ice Breakers on street corners. Nor that the company is very excited about its new pricing scheme. No truth. None. That’s just the kind of rumor that gets people in trouble, so DON’T SPREAD IT! Nope. Don’t do it. This would just increase sales among bored white kids in the suburbs. So don’t do it. Unless you own Hershey stock.

 

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Categories: Hershey · Marketing · Marketing blunders · Marketing to kids
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