Disney bans kids from Disney World restaurant

Walt Disney World, home of Mickey Mouse, Tigger and Tinkerbell, has banned young children from its fanciest restaurant, reported CBS station WFOR-TV in Miami. Beginning this week, children under 10 are no longer welcome at Victoria & Albert’s in the Grand Floridian Resort & Spa, the theme park’s only restaurant with an AAA five-diamond rating.

Because there are grownups at Disney World who want to pretend they aren’t acting like children, that’s why.

In all fairness, it’s probably a great marketing move for the restaurant and its customers but it presents a PR nightmare. Cheap shot headlines like mine are just too easy.

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This entry was posted on Monday, January 7th, 2008 at 4:17 pm and is filed under Disney, Disney World, Marketing, Marketing blunders, Marketing to kids, Walt Disney World. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Disney bans kids from Disney World restaurant”

  1. Bad PR for Disney on Victoria & Albert’s Banning Young Kids? « Broke Hoedown Says:
    January 7, 2008 at 4:32 pm

    [...] 7, 2008 Mr. Broke Hoedown, aka Collateral Damage, gripes a bit today about Disney’s decision to ban kids under 10 from Victoria & [...]

  2. Top 10 Marketing Blunders of 2008 « Collateral Damage Says:
    December 18, 2008 at 10:46 am

    [...] (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America”; [...]

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