Collateral Damage

Would you like a diploma with that? McDonalds now serving course credits

January 29, 2008 · No Comments

McDThe UK government has given Ronald & Co. “the right to award credits toward a high school diploma to employees who complete on-the-job training programs.”

McDonald’s employees will initially be offered a “basic shift manager” course to train staff in everything they need to know to run a McDonald’s outlet — from hygiene to customer service.

No word on the report as to whether McD’s or railroad operator Network Rail and low-cost airline Flybe — which were also given the right to award credits — will be reimbursed by the government for this.

The plan has been dubbed McQualifications, by its foes. So now you be McQualified for your McJob.

And, before those of us on this side of the pond get too snooty about the Brits:

In the United States, McDonald’s offers courses in restaurant management that can be transferred for credit at traditional colleges and universities through its training facility, Hamburger University.

I want an athletic scholarship to HU.

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Categories: Marketing · McDonalds
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