What part of the phrase “childhood obesity problem” don’t you understand? I guess the underlying message is “eat these and you won’t worry so much about the fact that you don’t look like Barbie.” Gotta say that the pink marshmallow goo looks evil to me.
February 4, 2008 at 8:28 pm
Maybe I’ve been reading too much about neurology, but those pink rice krispie treats look a little like brains to me.
Or maybe I’m turning into a zombie. BRAINS! BRAINS!
February 5, 2008 at 5:08 pm
Here’s the marketing study I want to see done.
Two plates:
Plate one: Apples, grapes, bananas, clementines
Plate two: Gooey pink treats (GPT)
Tell a room full of girls that they can have food from either plate *but* that a GPT may have a razor blade in it.
What do they eat?
Variation: Same as above but give a popular girl and certified razor free GPT.
April 5, 2009 at 2:10 pm
[...] Bad co-branding ideas: Rice Krispies Treats and Barbie (Collateral Damage) [...]