Entries from May 2008
Categories: Adama · Battlestar · Election · Gallactica · Marketing · President · elections · logo
Tagged: Adama, Battlestar, Election, Gallactica, logo, Presidential
Categories: Iran · Iraq · Marketing blunders · PR Disasters · The Comedy of Terrors · The War On Error · War On Terror · iraq war
Tagged: Bush, Dead, Golf, hillary, Iraq, McCain, Obama, War
Categories: Bueller · Cellphones · China · Mandarin · SMS · Text message · Typewriters · cell phones
Tagged: Bueller, Cellphones, China, Mandarin, Messaging, SMS, Text, Typewriter
Categories: M&M · When things are outlawed
Tagged: Assault, Iowa, M&M, Peanut, Plain, Silly
My alma mater has aimed a deadly insult at me and my fellow Violets here in the land of all that is right, decent and pompous. Owing to construction on the campus green concrete that is Washington Square Park this Wednesday the commencement ceremony will take place at YANKEE STADIUM.
HAVE YOU PEOPLE NO SENSE OF SHAME?
That does it. I am not giving the school another penny until the commencement ceremony takes place at Fenway. And by “another” I mean “a first”.
(Yes, we are The Violets. I can’t tell you exactly how amusing it was to be a wrestler from a school based in Greenwich Village AND have the team name of The Violets. Once we were at a tri-meet with Stephens Tech and University of Pennsylvania and so had The Ducks and The Quakers laughing at us. We deserved it. For reasons I was never able to determine the student newspaper referred to the women’s teams as Violettes. Because plain ol’ Violet wasn’t femme enough? The school has tried to change the team names to The Bobcats, in honor of — not making this up — the library catalog. )
Categories: Fenway Park · Hated New York Yankees · NYU · Yankees
Tagged: Alumnae, Alumni, commencement, Fenway, NYU, Violet, Yankee Stadium
Categories: Great tits · Headline of the day
Tagged: Great tits, Headline
Categories: HP · Harry Potter · MacIntosh · Marketing · Mashups · McDonalds · Sam's Club · Samsung · Sony · VW · Vista · Windows
Tagged: Harry Potter, HP, MacIntosh, Marketing, McDonalds, Sam's Club, Samsung, Sony, VW, Windows Vista
Not sure if this is brilliant or depressing. Or both.
Chrysler announced Monday an offer that caps the price of gasoline at $2.99 a gallon for three years for people who buy or lease new vehicles from Wednesday through June 2. The offer is based on 12,000 miles of driving per year at the vehicle’s rated fuel economy. Customers will get a card for buying gas that is linked to their own charge account, Chrysler said. The customer will be billed $2.99 a gallon, and Chrysler will pay the rest.
I’m sure the honchos in Auburn Hills did their math on this (and when was the last time a US car company didn’t correctly anticipate fuel costs?) but to me it looks like this could get pretty expensive.
The story goes on to point out that at the current $3.61 a gallon average gas price, someone who buys a new PT Cruiser (est. 21 MPG) would only cost the company $1075 per car. That seems a bit much but not ridiculous for a car with an MSRP of $15,285.
However let us take the radical notion that gas prices have not yet peaked. If the price of gas hits $5 a gallon (and I wish that were unthinkable) the total cost to the company hits $3300*. Even if the price “only” hits $4.50 per, the company is on the hook for $2580 per car. Suddenly that PT Cruiser is costing Chrysler a lot.
All of this, btw, assumes something we all know to be false: That there is a relationship between the advertised MPG and what you actually get. If the car actually gets 18 MPG then Chrysler has to pick up the actual difference. At today’s prices that means a mere $150 increase over three years. However at $4.50 it’s about $500 more — which means Chrysler is in essence selling the PT Cruiser for about $12K. For the consumer it’s a great anti-inflation move, for the shareholders though? Well, for gas company share holders it’s great.
The other thing that will contribute to Chrysler’s costs is the fact that consumers will probably buy more expensive grades of gas. Why not always get super premium if it only costs me $2.99?
Here is my own personal indicator of the impact of the price of gas: I am now driving at or below the speed limit. This news so shocked Mrs. CollateralDamage that she briefly put down the latest guide to Disney.
*(In case you’re wondering here’s the formula I used 12000[miles] / 21 [MPG] = total gallons consumed [which I'll call G]. G * price = total cost / (G * price - 2.99) = annual cost to Chrysler * 3 = total cost to Chrysler. Given my legendary inability to do anything beyond basic math I put this out there so that someone can and will correct me.)
Categories: Chrysler · Gas · Inflation · MPG · Marketing · PT Cruiser · Prices · Recession · Recession? What recession? · Sales Incentives · automobile · cars · gas prices · price gouging
Tagged: Chrysler, Costs, Gasoline, Incentive, Marketing, PT Cruiser, Sales
Categories: Gordon Brown · Headline of the day · Medvedev · PR Disasters
Tagged: Gordon Brown, Headline, Madame Tussauds, Medvedev, Wax
Categories: 31 Flavors · A moment of silence for one of the greats · Baskin-Robbins · Marketing · ice cream
Tagged: 31 Flavors, Baskin-Robbins, ice cream, Irvine Robbins
Categories: Duck-and-Cover · Ducks · canada
Tagged: canada, Ducks, Oil, poison
In an effort to have their vaguely pizza-like product and eat it too, Papa John’s “issued an apology to Cleveland and the Cavaliers for making T-shirts with LeBron James‘ number and the word ‘crybaby’ under it.“ On Thursday Cleveland residents will be able to get a large, one-topping alleged pizza from the chain for 23 cents, James’ jersey number. The company is also kicking in $10K to a charity sponsored by the Cavaliers.
Second prize is two Papa John’s pizzas for 23 cents.
Yes I know there are places in this nation where Papa John’s is considered good pizza. I weep for those places. In Boston we have places that have already been closed by the Health Department that make better.
Categories: Basketball · Cavaliers · Cleveland · Lebron James · Marketing · Marketing blunders · Marketing to kids · NBA · Pizza · Pizza Delivery · Sports marketing · The True Neapolitan Pizza Association
Tagged: Lebron, Lebron James, Marketing, Papa John's, Pizza
Categories: Headline of the day
Tagged: Barack, headlines, hillary, McCain
Categories: Little Debbie · Marketing · Marketing to kids · McKee Foods · Snacks
Tagged: Jail, Little Debbie, Marketing, McKee Foods, Snack Cakes
Categories: Co-branding · Marketing · Marketing to kids · SpongeBob · SpongeBob Squarepants
Tagged: branding, Marketing, SpongeBob, SpongeBob Squarepants, Thermometer