Collateral Damage

Pizza chain offers cheesy apology for insulting LeBron James

May 5, 2008 · 3 Comments

In an effort to have their vaguely pizza-like product and eat it too, Papa John’s “issued an apology to Cleveland and the Cavaliers for making T-shirts with LeBron James‘ number and the word ‘crybaby’ under it.“  On Thursday Cleveland residents will be able to get a large, one-topping alleged pizza from the chain for 23 cents, James’ jersey number. The company is also kicking in $10K to a charity sponsored by the Cavaliers.

Second prize is two Papa John’s pizzas for 23 cents.

Yes I know there are places in this nation where Papa John’s is considered good pizza. I weep for those places. In Boston we have places that have already been closed by the Health Department that make better.

Categories: Basketball · Cavaliers · Cleveland · Lebron James · Marketing · Marketing blunders · Marketing to kids · NBA · Pizza · Pizza Delivery · Sports marketing · The True Neapolitan Pizza Association
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3 responses so far ↓

  • adamg // May 5, 2008 at 11:15 am

    There’s actually a Papa John’s in Boston now - West Roxbury, right across from the Starbucks.

  • collateraldamage // May 5, 2008 at 11:28 am

    I believe there is one in my own Brighton.

  • top 10 apologies // June 11, 2008 at 3:24 pm

    [...] with LeBron James??? number and the word ???crybaby?? under it.??? On Thursday Cleveland residentshttp://collateraldamage.wordpress.com/2008/05/05/pizza-chain-offers-cheesy-apology-for-insulting-leb…Top 10 Reasons Obama Defeated Clinton for the Democratic …May 19, 2008 … Here are my top Ten [...]

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