A scoop of silence for one of the greats … Irvine Robbins, partner of Burton Baskin

I guess what was 31 is now down to 30 at Baskin-Robbins — nope 29, Mr. Baskins predeceased Mr. Robbins.

Robbins opened his first ice cream store in Glendale, Calif., in December 1945, following his discharge from the Army. Robbins offered 21 flavors at that store. His brother-in-law, the late Burton Baskin, opened his own ice cream store in neighboring Pasadena a year later. The two eventually joined forces.

Coolest. Family. Ever. But did they split the profits 21/10?

This entry was posted on Tuesday, May 6th, 2008 at 2:30 pm and is filed under 31 Flavors, A moment of silence for one of the greats, Baskin-Robbins, Marketing, ice cream. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “A scoop of silence for one of the greats … Irvine Robbins, partner of Burton Baskin”

  1. Jennifer Says:
    May 6, 2008 at 3:01 pm

    When I was a kid, I loved the bubblegum ice cream at Baskin-Robbins. Chock full of gumballs, which in retrospect strikes me as bizarre. But I loved it.

  2. Heather Says:
    May 7, 2008 at 7:27 am

    And how much did we learn about delayed gratification in those days? Seeing which flavors were available…which were ‘going away’ next month…which were ‘arriving’ next month. On second thought, maybe it was all conditioning for our parents. We were training them to bring up back repeatedly as we could start our begging and pleading for ice cream when the flavor wasn’t even in the store yet!

Leave a Reply