When ads become reality: JetBlue charging for pillows

The U.S. No. 7 carrier said it will no longer provide pillows, but passengers on flights longer than two hours can buy a pillow and blanket kit for $7, which the airline is touting as healthy and eco-friendly.

And by eco-friendly they mean it gets them something green.

JetBlue, official airline of the Penguins of Irony.

This entry was posted on Monday, August 4th, 2008 at 11:53 am and is filed under Airlines, Jetblue, Marketing, PR Disasters, Penguins of irony, Recession, Recession? What recession?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “When ads become reality: JetBlue charging for pillows”

  1. Tim Rueb Says:
    August 4, 2008 at 11:57 am

    I love it. Great post. We were recently challenged to come up with a green marketing campaign. Curious of your thoughts.

    http://roihunters.wordpress.com/2008/08/04/green-event-marketing/

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