Let the Munich, er, moral, er, Beijing Games begin!

Today is the start of the most odiferous Olympics since the widely boycotted Moscow games of 1980. It is difficult to catalog the extent of the Chinese government’s horrors — even just since Tienanmen Square — so allow me to quote someone else:

China’s well-documented and continuing abuses of human rights in violation of internationally recognized norms, stemming both from the authorities’ intolerance of dissent and the inadequacy of legal safeguards for basic freedoms. Reported abuses have included arbitrary and lengthy incommunicado detention, forced confessions, torture, and mistreatment of prisoners as well as severe restrictions on freedom of speech, the press, assembly, association, religion, privacy, worker rights, and coercive birth limitation.

And this wording is the cleaned up and diplomatic version put forth by the US State Department, an organization not generally known for its willingness to call major trading partners to task on these issues. Thankfully Mr. Bush has undercut even these slight words of criticism (as well as his own tepid comments on the subject) by attending the games.

The most fascinating thing to watch will unfortunately not be in the athletic sphere but the contortions performed by the sponsors and the media to play up allegedly idealistic goals of the games while minimizing the facts on the ground.

You can get an idea of the depth and seriousness of the journalism I am expecting by this selection of headlines from today’s USAToday:

It’s a fascinating moment when sites like OhGizmo are doing better coverage than the MSM: Beijing Olympic Organizing Committee Bans “Professional Camera Equipment” For Non-Press Visitors. It’s not a big story, but it is an indicative one and one which is based on that oh so difficult task of actually examining the record.
Also there was this one which mostly got covered by the MSM as a crackdown on prostitutes:
I should temper this rant slightly, a few MSM stories of note:

Huzzah to our dear, dear irony-free friends at Google for this inspiring post on their official blog:

I’m happy to present the 2008 Summer Games on Google, a site that features a number of our products to help you stay updated on Summer Games happenings. And it’s available in 66 countries and 31 languages, from Australia to Uruguay, and from Arabic to Vietnamese. We collaborated with a data provider to make it easy …

Given the circumstances “collaborated” is definitely not the word you want to use. How about “worked with”?

Well, since these are supposed to be a particularly environmentally friendly games (don’t breathe the air), I will reuse and recycle something written earlier under the headline Spielberg declines to help the Munich, er, Beijing Olympics

Coverage of the games is going to be fascinating to watch. Sports journalists are generally not the hardest hitting reporters and I suspect their employers won’t have much interest in covering what is actually happening in the world’s largest economy.

It would be nice to think that marketers have any concern about ill-will coming from supporting the games this year. It would be nice and it would be wrong. There will be no ill-will because consumers won’t care. Certainly here in the US these will just be another Olympics in an exotic locale. There will be no news to rival Hitler declining to shake Jesse Owens’ hand. Instead their will be pomp and circumstance and more of our collective denial. Thanks to Mr. Spielberg’s decision, though, Beijing will have to look elsewhere for an overly sentimental ending.

Graphic via ClaudiAx.net.

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