Krispy Kreme finds “depression era” price for coffee doesn’t pay

Last fall Krispy Kreme tried to grab some market share in the Northwest by rolling back coffee prices to “Depression era” levels. The “New Deal” marketing effort cut prices from for a small from $1.45 to a nickel, mediums went from $1.65 to a dime and larges from $1.75 to 15 cents. It was A) [...]

The Last Of The Light Brigade

There were thirty million English who talked of England’s might, There were twenty broken troopers who lacked a bed for the night. They had neither food nor money, they had neither service nor trade; They were only shiftless soldiers, the last of the Light Brigade. They felt that life was fleeting; they knew not that [...]

If unemployment has you down, Viagra wants to help

This a total cheap shot headline but – of course – I had to go for it. The actual marketing effort from Pfizer is a remarkably cool thing for the company to do. The world’s biggest drugmaker will provide more than 70 of its prescription drugs at no cost to unemployed, uninsured Americans, regardless of [...]

Mexican hotels want to inoculate with flu-free guarantee

The outbreak of Swine or Hiney flu has run through Mexico’s tourism industry faster than a case of Montezuma’s revenge. In an attempt to counter this hotels on the Caribbean coast are now offering free vacations for three years to any tourist who catches swine flu while there. "The ‘flu-free guarantee’ assures three years of [...]

It’s Bounty v. Brawny as paper towel makers go back to court

Seems that P&G, makers of Bounty, and Georgia-Pacific, makers of Brawny (and herewith referred to as G&P just to make things more confusing) are once again in court fighting for paper towel supremacy. P&G filed suit against G&P last week because (quoth AdAge) the “bow-tie patterns in new-and-improved Brawny paper towels infringe the trademark bow-tie [...]

Disney displays the lighter side of The Force

Heaven and Mrs. CollateralDamage know I do not like a lot of Disney stuff – early movies, Pixar and their overall marketing expertise are pretty much the entire list. This display of posters past and present for their "Star Wars Weekends” probably falls into the last category. Even I who avoid The Mouse like it [...]