Last week saw some quite impressive accomplishments, even by Citi’s august standards. In just a few days it tried to come up with a new way to overpay its investment bankers and traders, then it had to remind its staff NOT to accept undocumented mortgages and finally its Japan operations were shut down because of [...]
Archive for June, 2009
Why is Citi still in business?
Posted: June 29, 2009 in Bankruptcy, Banks, citigroup, Marketing blunders, MortgagesTags: Bankruptcy, Banks, citigroup, Marketing blunders, Mortgages
Soldiers say Purell© is their own personal napalm
Posted: June 23, 2009 in innovation, Ivory Snow, J&J, Johnson & Johnson, Marketing, military, P&G, Purell, Snopes, US Army, US Marine CorpsTags: Army, FAA, humor, innovation, Ivory Snow, J&J, Johnson & Johnson, Marketing, Napalm, P&G, Purell, Snopes
No one loves discovering new uses for an existing product more than consumer packaged goods companies like Unilever, and P&G. “It’s not just a floor polisher, IT’S A DESERT TOPPING!” Even so, I doubt Johnson & Johnson is going to make a lot out of a new way to use Purell©. At the great blog [...]
Godzilla is official spokesmonster for Cup Noodles in Brazil
Posted: June 14, 2009 in advertising, Baseball, Godzilla, Japan, MarketingTags: Baseball, Brazil, Chiba Lotte Marines, Cup Noodles, Gozilla, Japan, Marketing, Sports marketing
If you need to wordlessly convey the idea of Japanese fast food to the Portuguese speaking people of Brazil who better to work with than Sensei Gojira himself? He even brought along some of his other rubber-suited movies stars (although I was sorry to see neither Mothra nor The Smog Monster included in the series). [...]
GM bankruptcy ad is a symphony of weasel words
Posted: June 3, 2009 in cars, Ford, General Motors, GM, Marketing, Marketing blundersTags: advertising, Bankruptcy, GM. General Motors, Marketing, Marketing blunders, Weasel
In the face of the greatest single corporate collapse in the history of the world, GM rolled out an ad that inadvertently explains the company’s failure. It is a veritable symphony of weasel words. Let’s be completely honest, no company wants to go through this. By the end of that first sentence it is clear [...]

