Montblanc regrets “honoring” Gandhi with $24K fountain pen

Either Montblanc’s execs have a brilliant sense of irony or they’re complete idiots, you decide.

image_thumb15 Whichever is the case, they have “unconditionally apologized” to an Indian court about it – at least until the court rules on whether the company can continue to sell the pen. The pen was marketed as a way of honoring 140th birthday of the brilliant spokesman for the poor.

What, you may ask, justifies the $24,000 cost of this ink delivery system?

The gold and silver limited edition pen includes an engraving of Gandhi and comes with an eight-meter golden thread that can be wound around the pen, representing the spindle and cotton Gandhi used to weave simple cloth.

Montblanc made only 241 of the handmade pens, one for each mile Gandhi walked in his famous march against salt taxes in 1930. And you thought they were insensitive!

It should be noted that the company did think of the needs of the less affluent consumer when producing this pen. They are also offering ballpoint and rollerball versions for a mere $3000 per.

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2 thoughts on “Montblanc regrets “honoring” Gandhi with $24K fountain pen

  1. Pingback: The 10 Biggest Marketing Blunders of 2010 « Collateral Damage

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