Some hugely successful companies are never going to be loved or even liked. Top of that list: Oil companies and banks. The smart move would be to take their billions in profits and be happy with that. For some reason, though, that’s not enough. Thus we get Goldman Sachs is considering a corporate branding campaign [...]
Archive for June, 2010
Goldman Sachs best marketing move would be to shut up
Posted: June 23, 2010 in BP, Brand Issues, Brands, goldman sachs, Marketing blunders, oil companiesTags: BP, branding, goldman sachs, Marketing blunder, PR Disasters
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BP marketing satire failure
Posted: June 7, 2010 in BP, british petroleum, Marketing, Marketing blunders, minor league baseball, Satire, Tony HaywardTags: Baseball, BP, Marketing, Marketing blunders, minor league baseball, Satire, Tony Hayward
In an attempt to cash in on the rage at BP, the Brevard County Manatees of the Florida State League say batting practice has been renamed hitting rehearsal. So now we have HR instead of BP. It’s like humor without the funny part. C’mon PEOPLE! You can do better than this. Further, this quote by [...]
BP’s marketing stupidity flows even faster than its oil
Posted: June 4, 2010 in BP, Marketer of the Year, Marketing, Marketing blunders, oil companies, Worst Marketing Idea Of The YearTags: biggest marketing blunder, BP, Marketing blunder, oil spill, worst marketer of the year
I have never said this so early in a year before but … the worst marketing of the year competition has been decided. BP’s ongoing attempts to clean up its reputation as it fails to clean up the Gulf are so horrendous it is impossible for anyone else to catch up. It is only fair [...]
