I am now writing for CMO.com. Here’s my first story:
This was one of those rare years when the Super Bowl game outshone the Super Bowl ads. While the Pittsburgh Steelers kept viewers interested by threatening a historic comeback, many of the TV spots felt like reruns, ad agency executives told CMO.com.
“The advertising was OK. It was less impactful than in years past,” said Rob Scalea, CEO of the Americas for The Brand Union. “[The ads] can’t always be breakthrough—after a few years that runs its course.”
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Agreed. Got to use some of them in my Comp Intro classes but yes they were a bit to “green” (pulled from the compost heap!) 8)
Good Hunting.
[...] It wasn’t just you: Ad Execs unimpressed by this year’s crop of Super Bowl ads Published: February 7, 2011 Source: Collateral Damage I am now writing for CMO.com. Here’s my first story: This was one of those rare years when the Super Bowl game outshone the Super Bowl ads. While the Pittsburgh Steelers kept viewers interested by threatening… [...]
[...] This was one of those rare years when the Super Bowl game outshone the Super Bowl ads, declared CMO.com. The declaring was actually done by my friend Constantine von Hoffman. [...]