Entries categorized as 'Silly surveys'
December 3, 2007 · 1 Comment
Oddly the video game study and the general’s comments are two separate stories over at The RawFeed.
In the first:
Researchers at the University of Michigan published a study in the Journal of Adolescent Health this week that found “exposure to virtual violence increases the risk that children and adults will behave aggressively.”
I forget, what did we blame it on before? Oh, yeah … TV. Before that it was comic books and before that it was movies and before that abstract painting and before that the waltz (true) and before that … well, I remember when Dungeons and Dragons was in the mix. The only way we’re going to take care of this problem and get back to our pre-lapsarian state of bliss is to eradicate the original source. All those in favor of banning Artisophanes, signify by saying Aye. The chair will also entertain motions to expurgate the Old Testament. (Congrats to U of M for getting so much exposure for something without blaming Facebook.)
At least one police official has gone further than suggesting a mere technology is to blame and has started to name Brand names:
New Zealand’s national manager of police youth services, Superintendent Bill Harrison, said this week that youth violence has “jumped” in the past two or three years worldwide, which he says coincides with the rise of advanced console games like the Xbox. His point is that better quality video games increase the realism of violence, which does a better job of desensitizing kids to the real thing.
So remember, nurturing parents buy the Wii. Does anyone ever study the number of people who play video games obsessively and DON’T turn into murderous thugs? No headlines in that, I guess. Or maybe there are studies about this and no one reports on them. Kind of an endless circle of stupidity.
Meanwhile, General Sir Richard Dannatt, head of the British Army, has found a bright side to video games warping kids today:
“There was a time when commentators and some more experienced members of the Army expressed concern as to whether the ‘PlayStation generation’ were up to dealing with the gritty bloody conflict that is routine business in southern Afghanistan and Iraq. Well, I’m pleased to say that they are. Our young soldiers, drawn from across British society, are more than a match for what is required of them and I salute every one of them.”
Clearly the more experienced members of the Army need subscriptions to The Journal of Adolescent Health.










Categories: Kids Today · Playstation 3 · Silly surveys · Wii · XBOX · XBOX 360 · video game · video games
Tagged: Aristophanes, Kids Today, Playstation, Surveys, video games, Violence, Wii, XBOX
November 26, 2007 · 1 Comment
There’s nothing worse than having to fill a newspaper or broadcast over Thanksgiving weekend. Nothing happens in the US. Well, nothing happens that any beat reporter is covering, which is what the US press means when it says nothing happens. Of course, the US consumer being the US consumer, things happening in the rest of the world aren’t of any interest. Nonetheless the media still must fill all that space with something. This is why every year we get something like:
Preliminary data showed welcome and unexpectedly strong shopping figures for the Black Friday weekend.
This could have been written in 2006 (”The nation’s retailers had a strong start to the holiday shopping season, according to results announced Saturday by a national research group that tracks sales at mall-based stores.“), 2005 (”Steep discounts, enticing rebates and expanded hours drew hordes to the nation’s retailing meccas Friday, and merchants saw hopeful signs that consumer spending will be lively for the holidays.“), 2004 (”In an early sign that buying will be strong this year, Visa USA said Saturday that the total of its credit and debit card transactions was more than $4.1 billion, up 15.5 percent from the same day last year.“), etc.
Just as surely as a Cubs collapse, these stories are followed by stories later in the week and/or month which say
“But the hot streak cooled down over the weekend as stores returned to their regular hours and promotions were scaled back.”
The truth is that Black Friday sales numbers are as accurate as sheep entrails when it comes to predicting the holiday season’s retail sales. The only real news here is that anyone actually pays attention to these numbers.
Bad editor! No latte for you!
Categories: Black Friday · Journalism? · Junky Journalism · Marketing · Silly surveys
Tagged: Black Friday, Journalism?, Marketing, Silly surveys, stupidity
November 5, 2007 · 1 Comment
(cross-posted from Business & Networking)
Two Australian press outlets (and counting) have come up yet another way Facebook Is Destroying The Economy: The Age & The Courier Mail both have reports today on how, “a growing number of young Australians are becoming addicted to online social networking.”
Of course you don’t just make charges like that without substantiation. Both publications site the same study — and nothing but that study. This study was put together by one Julian Cole, an interweb strategist with the Aussie ad firm Naked Communications. As is usual in these things, Mr. Cole and his research are the only source cited in either story.
In a previous version of this post I incorrectly implied that Mr. Cole’s research may have been biased because of where he works. Mr. Cole has graciously written in with a very important correction:
The thesis was actually part of an Honours degree at Monash University. Naked Communication just happens to be the place that I work.
My apologies to Mr. Cole. I should stick to what I know best — making fun of lousy press coverage. Nowhere in the stories I read was it made clear that this work was done for his thesis. That is the fault of the reporter, not Mr. Cole. I have no reason to believe or even suspect Mr. Cole’s research is anything but scientific and accurate. I was lead astray by lousy reporting. Again my apologies and thanks for the note.
My personal congratulations to Facebook for being accused of the same crime that the Athenians got Socrates with: Corrupting the youth. That’s some pretty damn good company you are keeping.
Yahoo! News has five other outlets reprinting the same story. Well, it’s early in the news cycle here in the US so I have no doubt that number will grow.










Categories: Business & Networking · Facebook · Facebook is destroying the economy! · Journalism? · Junky Journalism · Silly surveys
Tagged: Facebook, Facebook is destroying the economy!, Journalism?, Marketing, stupidity
Categories: Facebook · Facebook is destroying the economy! · Journalism? · Junky Journalism · Marketing · Silly surveys
Tagged: Bad Journalism, Facebook, Facebook is destroying the economy!, humor, LinkedIn, Mark Sunner, Marketing, MySpace, Nick Miller
September 12, 2007 · 3 Comments
This time it’s in the UK & the BBC are doing the PR work for the company with a vested interest who has produced the study:
Workers who spend time on sites such as Facebook could be costing firms over £130m a day, a study has calculated. According to employment law firm Peninsula, 233 million hours are lost every month as a result of employees “wasting time” on social networking.
The only person quoted in the story? Someone from the law firm. Here’s the key quote that’s being picked up by other outlets too lazy to actually do any reporting on the story:
“Why should employers allow their workers to waste two hours a day on Facebook when they are being paid to do a job?” said Mike Huss of Peninsula. “The figures that we have calculated are minimums and it’s a problem that I foresee will escalate.”
If we could link this to Iraq, Global Warming & Brittany it would be the perfect media storm.
USAToday sources the story by saying “the BBC reports.” That’s a stretch of the word reporting. Google comes up with 22 outlets that have either picked up or re-written the story.
I’m still waiting for a reporter to
- Check the methodology of these studies
- Interview ANYONE ELSE about it
- See if anyone knows how much time was being “wasted” prior to the advent of MySpace/Facebook, et al
Is that really too much to ask? Apparently, yes.
My other favorite not-as-yet-questioned-by-press study about time wasting, computers & work:
Among white-collar workers surveyed, nearly a quarter (24 percent) said they play casual videogames “at work.” 35 percent of CEOs, CFOs and other senior executives also said they play at work, according to a PopCap Games survey targeting white-collar workers, reports MarketingCharts.
Well, if the CEO is doing it then it’s got to be OK.
Also, if workers are “wasting” so much time on these sites, how come we keep getting these increases in productivity?
See also:










Categories: Facebook · Facebook is destroying the economy! · Journalism? · Junky Journalism · Marketing · MySpace · Silly surveys · Social networking · social media
Categories: CNET · Facebook · Facebook is destroying the economy! · Journalism? · Junky Journalism · Marketing · Silly surveys · TechDirt
Categories: Silly surveys
Categories: Chris Rock · Democracy · Democrat · Democrats · GOP · Pat Paulsen · Pogo · Republican · Silly surveys
Categories: France · Silly surveys
As in “What Was I Looking For?”
A survey by YouGov claims “Wilfers lose two working days a month to aimless browsing, with men being the worst offenders, the study said. Shopping sites are the most distracting.“
Jason Lloyd, from price comparison Web site moneysupermarket.com, which commissioned the research, said: “Although people log on with a purpose, they are now being offered so much choice and online distraction that many forget what they are there for, and spend hours aimlessly wilfing instead. It’s important people do not allow unnecessary online distractions to get in the way when surfing the Internet, as it can affect productivity in the workplace and relationships at home.”
Anyone remember when this was called “surfing” and it was a good thing?
BTW, I think this one will have a tough time catching on as a buzzword because of its similarity to Milf. But that’s just me.
Categories: Jargon Alert · Silly surveys · Wilf
“Problem drinkers may know how to have a laugh but they often do not know how to take a joke or understand a punchline, researchers in Germany found.“
And now a sample joke from the study:
It was Mother’s Day. Anna and her brother had told their mother to stay in bed that morning. She read her book and looked forward to breakfast. After a long wait she finally went downstairs. Anna and her brother were both eating at the table.
The test subjects were then asked to pick the punchline from one of the following:
a) Anna said: “Hi mom, we didn’t expect you to be awake so early.”
b) Anna picked up an egg and smashed it on her brothers head.
c) Her brother said: “We have a new teacher at our school.”
d) Anna said: “It’s a surprise for Mother’s Day. We cooked our own breakfast.”
”The researchers found a marked difference between the two groups with less than 68 percent of the alcoholics able to pick the right punchline, d, versus 92 percent in the healthy control group.”
That means that there were people who, without the benefit of booze, found ANY of these answers funny.
For reasons of what I must assume be political correctness, the press did not include another answer, which is a sure fire laugh generator at all the Komedy Klubs in Kologne: “Seize the Sudetenland!”
Categories: Germany · Silly surveys
Categories: Dumb press releases · Silly surveys
Categories: AA · Silly surveys · alcohol · alcoholism
Categories: Brand X · Democrat · GOP · Generic · House of Representatives · Polls · Republican · Senate · Silly surveys
- A day late and a fad short: In an effort to capitalize on the dying-if-not-dead low-carb diet fad, President's Choice has brought out Crispy Lettuce Wraps. "Crisp and sweet-tasting but flexible enough for folding, this versatile cross between romaine and iceberg lettuce is the perfect holder for all your favourite sandwich fillings. Great for hot & cold foods, tacos, Asian lettuce wraps and salads." Tip of the hat to Strange New Products for this one.
I know it's for a good cause but …PINK BAGELS? "Celebrate Mother's Day With Einstein Bros. Pink Bagels." During the Mother's Day weekend, Einstein Bros. Bagels is going to sell pink bagels for each one sold they will donate $.10 to the the Susan G. Komen Breast Cancer Foundation. Isn't it bad enough that most Americans now think bagels have the consistency of Wonder Bread®, but do we have to make them pink? They're trying to do good but is it OK if I go in, order my regular bagels and then pretend they're pink? I'll even cough up an extra dime per for the company to donate. [Fittingly colorful quote from the press release: Einstein Bros., one of the brands under the New World Restaurant Group, Inc. (Pink Sheets: NWRG)... Pink sheet companies are ones that issue and trade stocks without needing to meet minimum requirements or file with the SEC. They got their name because they were actually printed on pink paper, not because they donate ten cents to charity or because they have the consistency of a bagel made at one of these chain bagel shops.]
- Just because you've taken a survey doesn't mean you should keep it: "According to a nationwide survey released today by Whole Foods Market , Americans eat meat an average of 4.2 times a week — that's 218 times a year. Flavor, safety and humane treatment of animals are the top drivers for choosing high-quality meat and poultry." Ummmm … what exactly does your first point have to do with your second point? Other survey highlights:
- 65 percent of Americans want a guarantee that all meat and poultry products are free from added growth hormones and antibiotics, and that the animals were humanely raised.
- 61 percent felt it important that meat and poultry products' compliance to these standards should be labeled.
- 51 percent said having set standards for meat products is a key factor in deciding where to shop for meat.
- However, when asked if they'd ever purchased products meeting such standards, 51 percent said they were "not sure."
The first two points basically are like asking if you're in favor of mom and/or apple pie. The final point is the rub. Yeah yeah yeah we all think we should exercise more & eat better but actually do it? Hmmmm. How much a pound? (To understand the short-sightedness of consumer's calculation around the cost of meat — or the cynicism of those selling it — I suggest reading Michael Pollan's new book The Omnivore's Dilemma. It's wonderfully written, but a bit too long. If Fast Food Nation didn't already convince you that corn is a blight upon the nation, this will. Ban "High fructose corn syrup," that's my new cause.
Categories: Bagels · Einstein Bros. · Fast Food Nation · Food fad · Hmmmm.... · Michael Pollan · Mother's Day · Omnivore's Dilemma · Silly surveys · Susan G. Komen Breast Cancer Foundation · Whole Foods Market · Wonder Bread · atkins · ®