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	<title>Collateral Damage</title>
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		<title>Collateral Damage</title>
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		<title>Even with funny money banks refuse to take California IOUs</title>
		<link>http://collateraldamage.wordpress.com/2009/07/07/even-with-funny-money-banks-refuse-to-take-california-ious/</link>
		<comments>http://collateraldamage.wordpress.com/2009/07/07/even-with-funny-money-banks-refuse-to-take-california-ious/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 15:44:05 +0000</pubDate>
		<dc:creator>collateraldamage</dc:creator>
				<category><![CDATA[Bankruptcy]]></category>
		<category><![CDATA[Banks]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[California Adventure]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[citigroup]]></category>
		<category><![CDATA[Bank of America]]></category>
		<category><![CDATA[Citi]]></category>
		<category><![CDATA[IOUs]]></category>
		<category><![CDATA[Wells Fargo]]></category>

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		<description><![CDATA[The name of Disney’s California Adventure park seems to have taken on ironic overtones of late. The WSJ reports:
 A group of the biggest U.S. banks said they would stop accepting California&#8217;s IOUs on Friday &#8230; if California continues to issue the IOUs, creditors will be forced to hold on to them until they mature [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collateraldamage.wordpress.com&blog=105760&post=2646&subd=collateraldamage&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>The name of Disney’s California Adventure park seems to have taken on ironic overtones of late. The WSJ reports:</p>
<blockquote><p><a href="http://online.wsj.com/article/SB124692354575702881.html" target="_blank"><img title="iou" style="border-right:0;border-top:0;display:inline;border-left:0;border-bottom:0;margin:0 10px 0 0;" height="151" alt="iou" src="http://collateraldamage.files.wordpress.com/2009/07/iou.jpg?w=121&#038;h=151" width="121" align="left" border="0" /> A group of the biggest U.S. banks said they would stop accepting California&#8217;s IOUs on Friday &#8230; if California continues to issue the IOUs, creditors will be forced to hold on to them until they mature on Oct. 2, or find other banks to honor them. &#8230; The group of banks included Bank of America Corp., Citigroup Inc., Wells Fargo &amp; Co. and J.P. Morgan Chase &amp; Co., among others</a>.</p>
</blockquote>
<p align="right">(<a href="http://www.calculatedriskblog.com/2009/07/banks-will-stop-accepting-california.html" target="_blank">Hat tip to the fine blog CalculatedRisk</a>)</p>
<p align="left">C’mon guys! It’s not like you’d be putting up your own cash. <a href="http://money.cnn.com/news/specials/storysupplement/bankbailout/" target="_blank">BofA, Citi and Wells Fargo have received $65 billion in fed funds. (<em>JPMorgan has already paid back it’s $25B. It was either that or cut its CEO’s pay.</em></a>) </p>
<p align="left">You know things are bad when the banks won’t use their free money to buy something. </p>
<p align="left">Here’s a fund raising idea: Maybe California should hold the mother of all Michael Jackson memorials and charge admission?</p>
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		<title>Robert McNamara: An appreciation &#8230; of sorts</title>
		<link>http://collateraldamage.wordpress.com/2009/07/06/robert-mcnamara-icon-of-the-american-century/</link>
		<comments>http://collateraldamage.wordpress.com/2009/07/06/robert-mcnamara-icon-of-the-american-century/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 16:20:18 +0000</pubDate>
		<dc:creator>collateraldamage</dc:creator>
				<category><![CDATA[A moment of silence for one of the greats]]></category>
		<category><![CDATA[George Bush Desert Classic]]></category>
		<category><![CDATA[Iraq]]></category>
		<category><![CDATA[Vietnam]]></category>
		<category><![CDATA[World Bank]]></category>
		<category><![CDATA[World War I]]></category>
		<category><![CDATA[World War II]]></category>
		<category><![CDATA[iraq war]]></category>
		<category><![CDATA[Errol Morris]]></category>
		<category><![CDATA[Fog of War]]></category>
		<category><![CDATA[JFK]]></category>
		<category><![CDATA[Robert McNamara]]></category>
		<category><![CDATA[Vietnam War]]></category>

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		<description><![CDATA[The evil that men do lives after them; the good is oft interred with their bones
McNamara, dead today at 93, embodied The American Century.
Born two years after the start of World War I, he got his MBA from Harvard in 1937, in World War II he served in the Air Force in the Pacific Campaign, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collateraldamage.wordpress.com&blog=105760&post=2643&subd=collateraldamage&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p align="center"><em>The evil that men do lives after them; the good is oft interred with their bones</em></p>
<p><a href="http://link.email.washingtonpost.com/r/E5QODK/PP2RR/ZGZLXP/THVH73/QPRJR/GX/h" target="_blank">McNamara, dead today at 93, embodied The American Century</a>.</p>
<p>Born two years after the start of World War I, he got his MBA from Harvard in 1937, in World War II he served in the Air Force in the Pacific Campaign, became president of Ford in 1960 – when that was still something to aspire to – then secretary of defense under Presidents Kennedy and Johnson during both the Cuba Missile Crisis and the Vietnam War, finally president of the World Bank. He was neither Zelig nor Forrest Gump – he was in the foreground of the pictures Gump and Zelig snuck into.</p>
<p>He received – justly – a lot of blame for Vietnam. This is the man who, on his first visit to South Vietnam in 1962 said &#8220;every quantitative measurement we have shows we&#8217;re winning this war.&#8221; While McNamara had clear doubts about the war he lacked the courage of his convictions. He was unable to convince President Johnson – who also knew the war was unwinnable – to change his policies. He was unwilling to commit apostasy and tell the US public what he knew to be true.</p>
<p>Without setting any of that aside, let us acknowledge one thing: the war could have been a lot worse without McNamara.</p>
<p>Vietnam was a fiasco in large part because it was unwinnable. The US sent troops to try to preserve a fiction: the “Republic” of South Vietnam. It sent soldiers to fight over something that was of no importance to the nation whatsoever. The fall of South Vietnam to the Communists – who were certainly despotic and brutal – meant nothing to the US. At least the French had been fighting for a revenue-producing colony. As Yeats put it in <em><a href="http://www.poemtree.com/poems/IrishAirmanForsees.htm" target="_blank">An Irish Airman Foresees His Death</a>: </em></p>
<blockquote><p>I know that I shall meet my fate<br />
Somewhere among the clouds above;<br />
Those that I fight I do not hate,<br />
Those that I guard I do not love;<br />
My country is Kiltartan Cross,<br />
My countrymen Kiltartan&#8217;s poor,<br />
No likely end could bring them loss<br />
Or leave them happier than before.</p></blockquote>
<p>While Vietnam was a fiasco, at least – and I say this without irony or sarcasm – it was a well-run fiasco. McNamara, a brilliant logistician and administrator, saw to it that the troops were fed , armed, deployed, medically cared for and treated in as professional a manner as was possible. The mail was delivered on time to the soldiers, sailors and airmen. Let no one underestimate how important that is. If you think this is not a major accomplishment then look at our two current wars. Because Iraq was run from the White House by people with no idea of what was needed to run a war:</p>
<ul>
<li>The wrong troops were sent to do the wrong jobs, thus the tragedy of Abu-Gharaib – a prisoner of war camp run by military police with no training or experience in running a prison.</li>
<li>Troops were sent into combat with inadequate supplies of water, body armor, ammunition and God know what else.</li>
<li>Soldiers were forced to weld metal plates onto vehicles in an attempt to give them the armor needed.</li>
<li>Because of a political decision overruling the military’s recommended troop requirements, the same units were and are repeatedly deployed to Iraq and Afghanistan – whether or not they are combat ready and, at the same time, further degrading the combat readiness they already had.</li>
</ul>
<p>Vietnam, by comparison, was renowned (and sometimes reviled) as one of the most over-supplied conflicts in history. In addition to those basic things like ammo and water, units in the field were even provided with everything from beer to ice cream. (As ice cream creates thirst rather than sakes it, this was a very dubious benefit.) McNamara stepped down as secretary of defense in 1968 and within four years the US Armed Forces were falling apart in Vietnam.</p>
<p>Also to McNamara’s credit – he took responsibility for his actions and mistakes. In his 1995 memoir, <em>In Retrospect: The Tragedy and Lessons of Vietnam:</em></p>
<blockquote><p><a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/07/06/AR2009070601197_3.html?hpid=topnews" target="_blank">McNamara said he and his senior colleagues were &#8220;wrong, terribly wrong&#8221; to pursue the war as they did. He acknowledged that he failed to force the military to produce a rigorous justification for its strategy and tactics, misunderstood Asia in general and Vietnam in particular, and kept the war going long after he realized it was futile because he lacked the courage or the ability to turn President Johnson around.</a></p></blockquote>
<p>He never said history would vindicate him or that he was just following orders.</p>
<p>In Errol Morris’ brilliant documentary <a href="http://www.sonyclassics.com/fogofwar/" target="_blank">Fog of War</a>, McNamara became human for the first time for many people. During it he discusses Vietnam and the formative World War II incidents that shaped him. McNamara served under Gen. Curtis LeMay, who lead the bombing campaign against Japan. He quotes LeMay as saying  that had the U.S. lost the war, he fully expected to be tried for war crimes. Despite all that happened in Vietnam, I suspect that type of action was what McNamara was trying to avoid.</p>
<blockquote><p>In one well-publicized incident, [McNamara] rejected a list of bombing targets that the military officers wanted to hit, including targets near Hanoi and other civilian population centers. The joint chiefs off staff went over his head to Johnson, and the president authorized the strikes.</p></blockquote>
<p>It is easy to say the road to hell is paved with good intentions and that certainly was the case here. However it is important to remember and learn from those intentions. The failure to live up to them had terrible costs for the US, Vietnam <em>and</em> Robert McNamara.</p>
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		<title>Brand fail? American Apparel employed 1,800 not-so-American workers</title>
		<link>http://collateraldamage.wordpress.com/2009/07/01/brand-fail-american-apparel-employed-1800-not-so-american-workers/</link>
		<comments>http://collateraldamage.wordpress.com/2009/07/01/brand-fail-american-apparel-employed-1800-not-so-american-workers/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 16:00:19 +0000</pubDate>
		<dc:creator>collateraldamage</dc:creator>
				<category><![CDATA[American Apparel]]></category>
		<category><![CDATA[Brand Issues]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing blunders]]></category>
		<category><![CDATA[Marketing to girls]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Dov Charney]]></category>
		<category><![CDATA[Marketing to women]]></category>

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		<description><![CDATA[ American Apparel – which runs “the largest garment factory in the United States, at a time when most apparel production has moved offshore” – has been employing 1,800 people “not authorized” to work in the United States.
The U.S. Immigration and Customs Enforcement agency found that some 1,600 current employees at American Apparel&#8217;s Los Angeles [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collateraldamage.wordpress.com&blog=105760&post=2642&subd=collateraldamage&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://collateraldamage.files.wordpress.com/2009/07/amapad.jpg"><img title="AmApAd" style="border-right:0;border-top:0;display:inline;border-left:0;border-bottom:0;margin:0 0 0 5px;" height="244" alt="AmApAd" src="http://collateraldamage.files.wordpress.com/2009/07/amapad_thumb.jpg?w=166&#038;h=244" width="166" align="right" border="0" /></a> American Apparel – which runs “<a href="http://americanapparel.net/contact/profile.html" target="_blank">the largest garment factory in the United States, at a time when most apparel production has moved offshore</a>” – has been employing 1,800 people “not authorized” to work in the United States.</p>
<blockquote><p><a href="http://news.yahoo.com/s/nm/20090701/us_nm/us_americanapparel;_ylt=AqtQhIh82CtiF234aPN.R_QEtbAF" target="_blank">The U.S. Immigration and Customs Enforcement agency found that some 1,600 current employees at American Apparel&#8217;s Los Angeles factories appeared to have gained employment due to &quot;suspect and not valid&quot; eligibility documentation.</a></p>
</blockquote>
<p>Perhaps this explains CEO Dov Charney’s support of immigration reform? In fairness to American Apparel, the company gained no financial advantage using the illegal workers. All workers are paid above minimum wage, receive subsidized health care and meals, and can participate in free English classes. The company has also long been on record for complaining how easy it is to fake the papers needed for employment.</p>
<p>Also in fairness, I would be remiss in not mentioning that Mr. Charney has more recently been in the news because he is being sued by Woody Allen over the use of an image from Annie Hall. The irony of these two “personal boundary impaired” men going to court is wonderful. Mr. Allen of course married his step daughter a few years ago. Mr. Charney, whose brand specializes in near-pornographic advertising, is frequently the photographer for these campaigns which use employees as models. </p>
<p>Do not accuse of Mr. Charney of asking more of his employees than of himself, let it be noted that Mr. Charney has publicly defended his practice of walking around his company wearing only American Apparel-made underwear. <a href="http://www.nypost.com/seven/01082008/news/regionalnews/dirty_clothes_suit_509510.htm" target="_blank">&quot;There is no evidence to say that you can&#8217;t walk around in your underwear all day anywhere in the United States of America.&quot;</a></p>
<p>Given all that you may not find it surprising that Mr. C has been the subject of four sexual-harassment lawsuits brought by former employees, though none have been proved in court. This however is surprising: “<a href="http://www.brisbanetimes.com.au/lifestyle/fashion/cheeky-ad-campaign-or-sexploitation-20090613-c6sz.html" target="_blank">In 2004, an article in the now defunct US women&#8217;s magazine Jane accused Mr Charney of masturbating in front of the reporter. He never denied the allegation, saying it was consensual.</a>”</p>
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		<title>Why is Citi still in business?</title>
		<link>http://collateraldamage.wordpress.com/2009/06/29/why-is-citi-still-in-business/</link>
		<comments>http://collateraldamage.wordpress.com/2009/06/29/why-is-citi-still-in-business/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 14:12:37 +0000</pubDate>
		<dc:creator>collateraldamage</dc:creator>
				<category><![CDATA[Bankruptcy]]></category>
		<category><![CDATA[Banks]]></category>
		<category><![CDATA[Marketing blunders]]></category>
		<category><![CDATA[Mortgages]]></category>
		<category><![CDATA[citigroup]]></category>

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		<description><![CDATA[Last week saw some quite impressive accomplishments, even by Citi’s august standards. In just a few days it tried to come up with a new way to overpay its investment bankers and traders, then it had to remind its staff NOT to accept undocumented mortgages and finally its Japan operations were shut down because of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collateraldamage.wordpress.com&blog=105760&post=2639&subd=collateraldamage&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Last week saw some quite impressive accomplishments, even by Citi’s august standards. In just a few days it tried to come up with a new way to overpay its investment bankers and traders, then it had to remind its staff NOT to accept undocumented mortgages and finally its Japan operations were shut down because of money laundering.</p>
<p>Woot!</p>
<p>Last Tuesday, Citigroup walked into a feces storm entirely of its own making by announcing <a href="http://www.nytimes.com/2009/06/24/business/24citigroup.html?_r=2&amp;scp=2&amp;sq=Citigroup&amp;st=cse" target="_blank">it would raise salaries by 50% to offset cuts in bonuses</a>. </p>
<p>To be fair to Citi, they are taking (well-deserved) crap for the entire industry on the salary issue. BofA, Morgan Stanley, UBS and others are also trying to dodge the bad PR when huge bonuses are awarded following huge losses. So now instead of bonuses for bad performance execs will just get a huge salary for bad performance. It’s all about retention – or so Citi would like us to believe. Quote from the NYT: “Citigroup executives are so eager to keep employees from fleeing, that in some cases, they are offering them guaranteed pay contracts.” Well, given that those contracts are being paid for with $45 billion of US taxpayer debt who can blame them. Citi is once again free to play with someone else’s money and are being just as responsible as they were the last time. BTW, the idea that these raises are going to the rank-and-file is absolute hogwash. As Alphaville notes, “<a href="http://ftalphaville.ft.com/blog/2009/06/26/59181/market-serfs-of-the-world-unite/" target="_blank">the biggest increases will go to investment bankers and traders</a>.”</p>
<p>Also on Tuesday, Citi temporarily stopped buying new loans after “discovering” <a href="http://in.reuters.com/article/bankingfinancial-SP/idINN2415346320090624" target="_blank">it was missing property appraisals and documents showing borrowers&#8217; incomes.</a> </p>
<p>The discovery came in Citi’s correspondent division, which buys loans from banks and independent mortgage firms, and was responsible for about half of the bank’s $115 billion in mortgages last year. Two great quotes about this:</p>
<blockquote><p>“There remain key areas that fall short of our quality- control process. We ask you to review your processes and join us in this effort to collectively address these areas of concern.”&#160; &#8212; Brad Brunts, a managing director at the bank’s CitiMortgage division.</p>
</blockquote>
<p>And this from an analyst</p>
<blockquote><p><a href="http://www.bloomberg.com/apps/news?pid=20601103&amp;sid=aJw5nG2SVEkA" target="_blank">“It is better to pull people off the line, and have a thorough re-education of what goes into a loan, so they can come back and do this the right way.”</a></p>
</blockquote>
<p>Not a good sign when you have to re-train people processing mortgages on the most basic elements of how to do their jobs. Are these some of the folks being offered those guaranteed contracts?</p>
<ul>
<li>Finally, on Friday Japan ordered Citi to halt the marketing of all financial products to retail customers for a month because of bank “<a href="http://www.ft.com/cms/s/0/937a212a-622d-11de-b1c9-00144feabdc0.html?ftcamp=rss&amp;nclick_check=1" target="_blank">failed to implement sufficient measures aimed at preventing suspicious transactions, including money laundering.”</a>&#160; </li>
</ul>
<p>This really takes the idea of not verifying income to a new level.</p>
<p>RealityFrame’s comment about the raises could really be applied to pretty much everything the bank touches: <a href="http://realityframe.blogspot.com/2009/06/citigroup-pulls-another-fast-one.html" target="_blank">Anybody want to dispute that those banksters aren&#8217;t indeed the &quot;best and the brightest&quot;?</a></p>
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		<title>Soldiers say Purell&#169; is their own personal napalm</title>
		<link>http://collateraldamage.wordpress.com/2009/06/23/soldiers-say-purell-is-their-own-personal-napalm/</link>
		<comments>http://collateraldamage.wordpress.com/2009/06/23/soldiers-say-purell-is-their-own-personal-napalm/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 16:08:15 +0000</pubDate>
		<dc:creator>collateraldamage</dc:creator>
				<category><![CDATA[Ivory Snow]]></category>
		<category><![CDATA[J&J]]></category>
		<category><![CDATA[Johnson & Johnson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[Purell]]></category>
		<category><![CDATA[Snopes]]></category>
		<category><![CDATA[US Army]]></category>
		<category><![CDATA[US Marine Corps]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[military]]></category>
		<category><![CDATA[Army]]></category>
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		<category><![CDATA[Napalm]]></category>

		<guid isPermaLink="false">http://collateraldamage.wordpress.com/2009/06/23/soldiers-say-purell-is-their-own-personal-napalm/</guid>
		<description><![CDATA[No one loves discovering new uses for an existing product more than consumer packaged goods companies like Unilever, and P&#38;G. “It’s not just a floor polisher, IT’S A DESERT TOPPING!” Even so, I doubt Johnson &#38; Johnson is going to make a lot out of a new way to use Purell©. At the great blog [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collateraldamage.wordpress.com&blog=105760&post=2638&subd=collateraldamage&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>No one loves discovering new uses for an existing product more than consumer packaged goods companies like Unilever, and P&amp;G. “<em>It’s not just a floor polisher, IT’S A DESERT TOPPING!</em>” Even so, I doubt Johnson &amp; Johnson is going to make a lot out of a new way to use Purell©. At <a href="http://kitup.military.com/" target="_blank">the great blog Kit Up</a>, where military folk swap ideas on all sorts of gadgets to use in the field, one writer suggests applying a match to </p>
<blockquote><p><a href="http://kitup.military.com/2009/06/rocket-fuel.html" target="_blank">the waterless hand cleaner gel that every grunt should be carrying. I love playing with that stuff.&#160; It puts out a blue/clear flame (read extremely hot) and it is a gel, so handles well.&#160; Put that in the middle of your tinder and you are good to go.</a></p>
</blockquote>
<p>While a good reliable fire-starter is a must have for our servicemen and women it should be noted that, as seen below, they are exploring other possible uses for the substance – which is 62% alcohol.</p>
<div class="wlWriterEditableSmartContent" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:87dec86a-3427-47f6-b077-ea5d1f71ed17" style="display:block;float:none;width:425px;margin:0 auto;padding:5px 0;">
<div><span style="text-align:center; display: block;"><a href="http://collateraldamage.wordpress.com/2009/06/23/soldiers-say-purell-is-their-own-personal-napalm/"><img src="http://img.youtube.com/vi/-u49rpbAhe4/2.jpg" alt="" /></a></span></div>
</div>
<p>Judging by the above (and other evidence on YouTube) actually setting your hands on fire with Purell© seems to be “relatively” “safe.” However, this phenomenon has actually sparked an urban myth. <a href="http://www.snopes.com/inboxer/household/purell.asp" target="_blank">Snopes rebuts a legend that some worker suffered severe burns on his hands when he lit a cigarette after using a “hand sanitizer product.”</a> J&amp;J media is quoted as saying that incident is “not something they would expect to happen with their product” – which is definitely not a denial that it could happen. Although it evaporates so fast on skin I think it almost requires the intentional and quick application of fire to get a reaction.</p>
<p>Wonder why the TSA allows the stuff on airplanes? Snopes points to a 1998 FAA study that reports hand sanitizers are difficult to ignite and relatively easy to extinguish. To which both Snopes and the US Military might respond: “What brand are you using?”</p>
<p>(For those of you wondering – it’s not all that hard to create actual napalm. <a href="http://en.wikipedia.org/wiki/Napalm#Composition" target="_blank">Just mix Ivory Snow (or other soaps) and gasoline in the right proportions and VOILA you’ve got it.</a>)</p>
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		<title>Godzilla is official spokesmonster for Cup Noodles in Brazil</title>
		<link>http://collateraldamage.wordpress.com/2009/06/14/godzilla-is-official-spokesmonster-for-cup-noodles-in-brazil/</link>
		<comments>http://collateraldamage.wordpress.com/2009/06/14/godzilla-is-official-spokesmonster-for-cup-noodles-in-brazil/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 01:46:38 +0000</pubDate>
		<dc:creator>collateraldamage</dc:creator>
				<category><![CDATA[Baseball]]></category>
		<category><![CDATA[Godzilla]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Chiba Lotte Marines]]></category>
		<category><![CDATA[Cup Noodles]]></category>
		<category><![CDATA[Gozilla]]></category>
		<category><![CDATA[Sports marketing]]></category>

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		<description><![CDATA[If you need to wordlessly convey the idea of Japanese fast food to the Portuguese speaking people of Brazil who better to work with than Sensei Gojira himself? He even brought along some of his other rubber-suited movies stars (although I was sorry to see neither Mothra nor The Smog Monster included in the series). [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collateraldamage.wordpress.com&blog=105760&post=2637&subd=collateraldamage&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>If you need to wordlessly convey the idea of Japanese fast food to the Portuguese speaking people of Brazil who better to work with than Sensei Gojira himself? He even brought along some of his other rubber-suited movies stars (although I was sorry to see neither Mothra nor The Smog Monster included in the series). Message here: Monsters prefer to nom on people who eat Cup Noodles – which spells doom for graduate students everywhere.<a href="http://collateraldamage.files.wordpress.com/2009/06/cup_noodles_monster_2.jpg"><img title="cup_noodles_monster_2" style="border-right:0;border-top:0;display:block;float:none;border-left:0;border-bottom:0;margin:10px auto 5px;" height="484" alt="cup_noodles_monster_2" src="http://collateraldamage.files.wordpress.com/2009/06/cup_noodles_monster_2_thumb.jpg?w=335&#038;h=484" width="335" border="0" /></a><em> [Via: </em><a href="http://www.ibelieveinadv.com/2008/11/cup-noodles-monsters/"><em>I Believe in Advertising</em></a><em>]</em></p>
<p>Meanwhile in other movie-monster related advertising: A new campaign by The Chiba Lotte Marines seems to be positioning the team as the imperiled maidens of those movies. Given that the Marines are currently four games below .500 and seven games out of first place this is taking truth-in-advertising very seriously.</p>
<p>&#160;<a href="http://collateraldamage.files.wordpress.com/2009/06/chiba_lotte_6.jpg"><img title="chiba_lotte_6" style="border-right:0;border-top:0;display:block;float:none;margin-left:auto;border-left:0;margin-right:auto;border-bottom:0;" height="484" alt="chiba_lotte_6" src="http://collateraldamage.files.wordpress.com/2009/06/chiba_lotte_6_thumb.jpg?w=373&#038;h=484" width="373" border="0" /></a></p>
</p>
<p><em>(Via </em><a href="http://www.pinktentacle.com/2009/06/monster-movie-baseball-game-posters/" target="_blank"><em>PinkTentacle</em></a><em>)</em></p>
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		<title>New spray gives Kindle owners genuine smell of books</title>
		<link>http://collateraldamage.wordpress.com/2009/06/10/new-spray-gives-kindle-owners-genuine-smell-of-books/</link>
		<comments>http://collateraldamage.wordpress.com/2009/06/10/new-spray-gives-kindle-owners-genuine-smell-of-books/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 17:31:35 +0000</pubDate>
		<dc:creator>collateraldamage</dc:creator>
				<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Parody]]></category>
		<category><![CDATA[Satire]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[comedy]]></category>
		<category><![CDATA[DuroSport]]></category>

		<guid isPermaLink="false">http://collateraldamage.wordpress.com/2009/06/10/new-spray-gives-kindle-owners-genuine-smell-of-books/</guid>
		<description><![CDATA[This could be what gets me to buy a Kindle:
 Does your Kindle leave you feeling like there’s something missing from your reading experience? Have you been avoiding e-books because they just don’t smell right? Smell of Books™ is compatible with a wide range of e-reading devices and e-book formats and is 100% DRM-compatible. Whether [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collateraldamage.wordpress.com&blog=105760&post=2630&subd=collateraldamage&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>This could be what gets me to buy a Kindle:</p>
<blockquote><p><a href="http://smellofbooks.com/" target="_blank"><img title="book smell" style="border-right:0;border-top:0;display:inline;border-left:0;border-bottom:0;margin:0 0 0 5px;" height="245" alt="book smell" src="http://collateraldamage.files.wordpress.com/2009/06/booksmell.jpg?w=260&#038;h=245" width="260" align="right" border="0" /> Does your Kindle leave you feeling like there’s something missing from your reading experience? Have you been avoiding e-books because they just don’t smell right? Smell of Books™ is compatible with a wide range of e-reading devices and e-book formats and is 100% DRM-compatible. Whether you read your e-books on a Kindle or an iPhone using Stanza, Smell of Books™ will bring back that real book smell you miss so much.</a></p>
</blockquote>
<p>Should I get “Scent of Sensibility” or “Eau, You Have Cats”? Decisions, decisions.</p>
<p>I suggest you go to the <a href="http://www.prismdurosport.com/" target="_blank">DuroSport Electronics’ web site</a> (the geniuses behind this) and read the full story behind Smell of Books, including the press releases </p>
<ul>
<li><a href="http://www.prismdurosport.com/news/smell-of-books-under-attack-by-authors-guild.html">Smell of Books™ Under Attack By Authors Guild</a></li>
<li><a href="http://www.prismdurosport.com/news/smell-of-books-recall-announced.html">Smell of Books™ Recall Announced</a></li>
</ul>
<p>Hats off to DuroSport for the best mission statement I’ve ever read:</p>
<blockquote><p>The DuroSport Electronics Corporation is dedicated to the creation of cutting edge consumer electronics that enrich the lives of our customers while posing almost no risk to their health or safety.</p>
</blockquote>
<p>How come I never heard of these guys before?</p>
<p><em>(I found out about this at the great blog </em><a href="http://dailyobsessional.blogspot.com/" target="_blank"><em>The Daily Obsessional</em></a><em>)</em></p>
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		<title>Tennessee legislature makes it legal to mix guns &amp; bars</title>
		<link>http://collateraldamage.wordpress.com/2009/06/05/tennessee-legislature-makes-it-legal-to-mix-guns-bars/</link>
		<comments>http://collateraldamage.wordpress.com/2009/06/05/tennessee-legislature-makes-it-legal-to-mix-guns-bars/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 15:07:53 +0000</pubDate>
		<dc:creator>collateraldamage</dc:creator>
				<category><![CDATA[Bad ideas]]></category>
		<category><![CDATA[Law & Order]]></category>
		<category><![CDATA[NRA]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[alcohol]]></category>
		<category><![CDATA[alcoholism]]></category>
		<category><![CDATA[guns]]></category>
		<category><![CDATA[bars]]></category>
		<category><![CDATA[Booze]]></category>
		<category><![CDATA[dumb ideas]]></category>
		<category><![CDATA[dumb laws]]></category>
		<category><![CDATA[Smith & Wesson]]></category>
		<category><![CDATA[Tennessee]]></category>

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		<description><![CDATA[The politicians in Tennessee must think the state suffers from overcrowding. How else to explain the recently passed bill allowing handguns in bars and restaurants.
Democratic Sen. Doug Jackson, the main sponsor of the bill, said state Safety Department records show handgun permit holders in Tennessee are responsible.

 Sans booze many people are considered responsible. Perhaps [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collateraldamage.wordpress.com&blog=105760&post=2625&subd=collateraldamage&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>The politicians in Tennessee must think the state suffers from overcrowding. How else to explain the recently passed bill allowing handguns in bars and restaurants.</p>
<blockquote><p><a href="http://news.yahoo.com/s/ap/20090605/ap_on_re_us/us_xgr_guns_in_bars;_ylt=ApZmvFZtcdj9rD6NrXTJkLwEtbAF" target="_blank">Democratic Sen. Doug Jackson, the main sponsor of the bill, said state Safety Department records show handgun permit holders in Tennessee are responsible.</a></p>
</blockquote>
<p><a href="http://blogs.tennessean.com/politics/2009/metro-council-members-eyeing-guns-opt-out/" target="_blank"><img title="guns-booze-296x300" style="border-right:0;border-top:0;display:inline;margin-left:0;border-left:0;margin-right:0;border-bottom:0;" height="260" alt="guns-booze-296x300" src="http://collateraldamage.files.wordpress.com/2009/06/gunsbooze296x300.jpg?w=257&#038;h=260" width="257" align="right" border="0" /></a> Sans booze many people are considered responsible. Perhaps the good senator thinks the bill addresses the issue because while you can bring a gun into a bar – it is still illegal to consumer alcohol while carrying one. So only the designated driver can pack heat? Who gets to enforce this one? Because the only way you’re going to know that part of the law has been violated is when you find out you have a drunk armed guy to deal with. </p>
<p>Kind of redefines what it means to order a shot at the bar.</p>
<p>Supporters no doubt point to the fact that&#160; the new law still allows owners to ban weapons from their establishments. But I have to wonder how many bar and restaurant owners are going to think people are going to want to go to a joint that has to post a sign reading, “No guns allowed.” Either you’re a namby pamby who thinks the place has a problem with guns or you’re cowboy-wannabee who doesn’t want to go anywhere his pistol isn’t welcome. </p>
<p>Hmmmn, how about “No shoes, no shirt, no Smith &amp; Wesson, no service.” </p>
<p>I would love to know A) What problem this was supposed to address?; and B) What kind of condition Tennessee is in that the legislature would make passing this bill a priority?</p>
<p>OMG – here is a truly sobering fact: Tennessee is the 37th state to adopt such a law. </p>
<p>Question: Is it legal to bring guns to AA meetings?</p>
<p>I write this as someone who actually has no problems with people owning guns. While I do not own any myself, during a six-week summer vacation with the US Army I actually learned one the lesser acknowledged facts of life: Machine guns are fun. I can say with no false modesty that I have killed my fair share of skeets. My problem is not with guns it is with a basic fact of the human condition: People are stupid. If everyone were as diligent and responsible gun owners as either SFC Big Brother Collateral Damage or the population of Switzerland (there is literally a sub-machine gun in the home of nearly every adult male in the country) then I would have no problem with NRA’s guiding policy of “Guns for babies.” But until then …</p>
<p><em>(</em><a href="http://blogs.tennessean.com/politics/2009/metro-council-members-eyeing-guns-opt-out/" target="_blank"><em>PS, thanks the Tennessean for the graphic.)</em></a></p>
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		<title>GM bankruptcy ad is a symphony of weasel words</title>
		<link>http://collateraldamage.wordpress.com/2009/06/03/gm-bankruptcy-ad-is-a-symphony-of-weasel-words/</link>
		<comments>http://collateraldamage.wordpress.com/2009/06/03/gm-bankruptcy-ad-is-a-symphony-of-weasel-words/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 22:17:30 +0000</pubDate>
		<dc:creator>collateraldamage</dc:creator>
				<category><![CDATA[Ford]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing blunders]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Bankruptcy]]></category>
		<category><![CDATA[GM. General Motors]]></category>
		<category><![CDATA[Weasel]]></category>

		<guid isPermaLink="false">http://collateraldamage.wordpress.com/2009/06/03/gm-bankruptcy-ad-is-a-symphony-of-weasel-words/</guid>
		<description><![CDATA[In the face of the greatest single corporate collapse in the history of the world, GM rolled out an ad that inadvertently explains the company’s failure.



It is a veritable symphony of weasel words.
Let’s be completely honest, no company wants to go through this.
By the end of that first sentence it is clear this ad has [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collateraldamage.wordpress.com&blog=105760&post=2623&subd=collateraldamage&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>In the face of the greatest single corporate collapse in the history of the world, GM rolled out an ad that inadvertently explains the company’s failure.</p>
<div id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:f5999a4c-9e0c-4051-9527-8756f1e702e8" class="wlWriterEditableSmartContent" style="display:block;float:none;width:425px;margin:0 auto;padding:0;">
<div><span style="text-align:center; display: block;"><a href="http://collateraldamage.wordpress.com/2009/06/03/gm-bankruptcy-ad-is-a-symphony-of-weasel-words/"><img src="http://img.youtube.com/vi/UUfiNgld2Tk/2.jpg" alt="" /></a></span></div>
</div>
<p>It is a veritable symphony of weasel words.</p>
<blockquote><p>Let’s be completely honest, no company wants to go through this.</p></blockquote>
<p>By the end of that first sentence it is clear this ad has no intention whatsoever of living up to that initial clause. You can tell because the final pronoun is never made specific. That “this” covers billions of sins. It implies we all know what has happened without saying what that was. It is everything to everyone and thus means nothing. Is “this” an utter failure of leadership? Or is it an inability to have even the vaguest understanding of the needs of the marketplace? Sadly, I suspect “this” is “an economic calamity no one could have foreseen” – the preferred phrase of everyone from Alan Greenspan to, well, the Detroit-based car makers. There is no taking responsibility anywhere in this ad just as there has been no taking responsibility at GM for decades.</p>
<blockquote><p>But we’re not witnessing the end of the American car,</p>
<p>We’re witnessing the rebirth of the American car.</p></blockquote>
<p>The conflation of America and GM is offered as an explanation as to why the US citizen is now on the hook for $50+ billion dollars. GM = American car and of course we need to save American car. This neatly sidesteps two key facts: 1) Ford has somehow managed to avoid contributing to the financial debacle that is the US government; and 2) Honda, Toyota and all those other companies who build and sell cars in the US are just as “American” as GM. Actually by the very fact they haven’t required our tax dollars to pay for them to go out of business they are, in my eyes, far more patriotic than GM. They are providing jobs and generating funds for the nation and its citizens.</p>
<blockquote><p>General Motors needs to start over in order to get stronger.</p></blockquote>
<p>You can’t argue with the need to start over. It is a safe, bland phrase which appeals to the charitable side in everyone. After all, who hasn’t had problems and who doesn’t believe in a second chance? And we are offered no option but the opinion that GM will get stronger. This is an emotional appeal specifically aimed at diverting attention from the fact that this is a business, not your neighbor or nephew. Any discussion of capitalism and free markets is shunted aside. This isn’t about dollars or stock price or the rich getting richer, no this is about helping someone who is down on his luck.</p>
<p>And lest we forget how dazzling and brilliant that friend once was:</p>
<blockquote><p>There was a time when eight different brands made sense, not anymore.</p>
<p>There was a time when our cost structure could compete world-wide, not anymore.</p></blockquote>
<p>Note the use of the phrase “There was a time.” The rhetoric seeks to use past successes as another way of avoiding responsibility. This is nothing more than a badly bloated rewriting of “Mistakes were made.” This is followed up quickly by a blizzard of meaningless business jargon and words that imply much but mean nothing.</p>
<blockquote><p>Reinvention is the only way we can fix this and fix it, we will.</p>
<p>So here’s what the new GM is going to be:</p>
<p>Fewer, stronger brands.</p>
<p>Fewer, stronger models.</p>
<p>Greater efficiencies.</p>
<p>Better fuel economy.</p>
<p>And new technologies.</p>
<p>Leaner, greener, faster, smarter.</p></blockquote>
<p>Reinvention! Yes that’s the ticket!</p>
<p>Well, actually what GM needs is the corporate equivalent of putting senior management up against the wall. To actually re-invent the company everyone associated with the ancient regime would need to be replaced. The successor executives are about as likely to break from past failed policies as Ben Bernanke and Tim Geithner. Since I am paying for this fiasco can I make a suggestion: Jim Stengel’s stepping down from P&amp;G, can we put him in charge? If not Stengel – and I would not wish this job on anyone – then how about someone else who has experience running a successful business?</p>
<p>Having invoked the empty but pretty idea of re-invention the ad descends into a staccato barrage of lovely sounding words and phrases signifying nothing: Fewer, stronger, greater, better, leaner, greener, faster, smarter!</p>
<p>The ad ends with triumphal horn blast</p>
<blockquote><p>This is not about going out of business, this is about getting down to business.</p>
<p>Because the only chapter we’re focused on is Chapter 1.</p></blockquote>
<p>The first sentence is straight from the handbook of Kennedy speechwriter Ted Sorensen who penned all those pretty reversible quotes like “Ask not what your country can do for you &#8211; ask what you can do for your country.” It is a call to action that requires no action. A promise without commitment. The final words are a smug wink and a nudge, an effort to let you know how clever they – or the ad writers – still are. Note the unspoken play on Chapter 11.</p>
<p>At a time when what the company and all three of its remaining customers need are a few simple declarative sentences we get more of the usual: Pretty smoke and brilliant mirrors. GM still wants us to believe its management knows what is best for the company. I didn’t mind that claim nearly as much when they weren’t using my money to make it.</p>
<p>I am clearly not the only person to feel this way. Here is the version of the GM ad I would have made if I had the video skills I clearly don&#8217;t.</p>
<p><span style="text-align:center; display: block;"><a href="http://collateraldamage.wordpress.com/2009/06/03/gm-bankruptcy-ad-is-a-symphony-of-weasel-words/"><img src="http://img.youtube.com/vi/GFV1vQwMlpU/2.jpg" alt="" /></a></span></p>
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		<title>Krispy Kreme finds &#8220;depression era&#8221; price for coffee doesn&#8217;t pay</title>
		<link>http://collateraldamage.wordpress.com/2009/05/26/krispy-kreme-finds-depression-era-price-for-coffee-doesnt-pay/</link>
		<comments>http://collateraldamage.wordpress.com/2009/05/26/krispy-kreme-finds-depression-era-price-for-coffee-doesnt-pay/#comments</comments>
		<pubDate>Tue, 26 May 2009 20:01:48 +0000</pubDate>
		<dc:creator>collateraldamage</dc:creator>
				<category><![CDATA[Depression]]></category>
		<category><![CDATA[Krispy Kreme]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Recession? What recession?]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Prices]]></category>

		<guid isPermaLink="false">http://collateraldamage.wordpress.com/2009/05/26/krispy-kreme-finds-depression-era-price-for-coffee-doesnt-pay/</guid>
		<description><![CDATA[Last fall Krispy Kreme tried to grab some market share in the Northwest by rolling back coffee prices to “Depression era” levels. The “New Deal” marketing effort cut prices from for a small from $1.45 to a nickel, mediums went from $1.65 to a dime and larges from $1.75 to 15 cents. It was A) [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collateraldamage.wordpress.com&blog=105760&post=2622&subd=collateraldamage&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Last fall Krispy Kreme tried to grab some market share in the Northwest by rolling back coffee prices to “Depression era” levels. The “New Deal” marketing effort cut prices from for a small from $1.45 to a nickel, mediums went from $1.65 to a dime and larges from $1.75 to 15 cents. <a href="http://blog.seattletimes.nwsource.com/coffee/2009/03/29/krispy_kremes_pacific_northwes.html" target="_blank">It was A) a nice thing to do in this economy and B) KK figured that it made fiscal sense for them because they make most of their money from donuts not java.</a></p>
<p><a href="http://collateraldamage.files.wordpress.com/2009/05/11515drinkcoffeeposter.jpg"><img title="11515Drink-Coffee-Poster" style="border-right:0;border-top:0;display:inline;margin-left:0;border-left:0;margin-right:0;border-bottom:0;" height="208" alt="11515Drink-Coffee-Poster" src="http://collateraldamage.files.wordpress.com/2009/05/11515drinkcoffeeposter_thumb.jpg?w=260&#038;h=208" width="260" align="right" border="0" /></a> At first things went well, very well. In March sales of Lutheran gasoline (mocha) were up 229 percent over pre-price cut. Melissa Allison, who covers coffee for the Seattle Times (that’s gotta be like having the philosophy beat in ancient Athens), says cheap joe may not be enough. Turns out people weren’t buying the baked goods needed. </p>
<p>Today Gerard Centioli, CEO of Icon LLC in Seattle, which co-owns (with Krispy Kreme) 12 stores in the Northwest and Hawaii, tells Allison (does she ever get confused about which of her names goes first?) that two of the stores now require you buy something baked in order to get the coffee deal. </p>
<blockquote><p><a href="http://seattletimes.nwsource.com/html/coffeecity/2009260898_krispy_kreme_reconsiders_its_d.html?syndication=rss" target="_blank">&quot;They were experiencing a level of coffee-only purchases which will cause us to either require a purchase or discontinue the program. If the test becomes permanent, we will develop marketing materials to communicate the change to our guests.”</a></p>
</blockquote>
<p>Still a heck of a deal. Now all we need is a good five cent cigar to go with it. </p>
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