The Aussies continue to have good luck getting free PR. Turns out the Canuck ad authorities not only wouldn’t let them use the word hell in the ad, they had “to remove a shot showing a half-full glass of beer.” Oh, Canada…
Aussie tourism boss Fran Bailey continues laughing all the way to the bank on this one. “I still find the decision astonishing. What this decision shows is that Canada lags behind Americans, Brits and even Germans in the sense of humour stakes.” OOOOH, that hurts — less funny than the GERMANS? Canada has taken this insult seriously and announced they are sending all of their armed forces not currently serving at the Tim Horton’s in Afghanistan to invade Australia. Adding economic clout to this military threat, the Canadians say both of those people will fly on an airline that is not Qantas.
A fine point….
It seems that if the beer had been branded rather then anonymous, it would have been permited: “…the Canadian regulator has banned the shot because implied unbranded alcohol consumption (a part-empty beer glass) is unacceptable,”
Does this rule apply to non-commercial transmissions? How about on the radio? Can they toss back a cold one and not say “Thanks for the ‘roo brand pee mate”?
This has interesting product placement possibilities.
Your talents are wasted in IT, dude.