Beer needs its image buffed?

Stretching the definition of provocative to new lengths: "If you could have a beer with anyone, who would it be? Renowned filmmaker Spike Lee has teamed up with the beer industry to ask adult beer drinkers this provocative question." — From a brewski industry release touting its new "grassroots campaign to elevate the image of beer."

OK, how many of you said Bill Wilson and Dr. Robert Smith? 

This effort will focus on (and God I wish I could have made this up):

  • Reminding consumers of the social value of beer — it brings people together in an unpretentious way. Around urinals.
  • Romancing the product and the art of brewing — reinforcing beer's refreshment, all-natural ingredients and the beauty of its liquid. Splashing around urinals
  • Encouraging consumers to view beer differently — giving them new ways to enjoy beer … on their way to the urinals.

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