Women drinking at home make up the biggest growth opportunity in the UK’s alcoholic beverages market, according to the latest Datamonitor forecast.
This means a major new source of customers for both the distillers and AA. Speaking of AA, a new study has scientifically proved the efficacy of their method of recovering from the effects of alcoholism:
In a study of more than 125,000 people, one cup of coffee per day cut the risk of alcoholic cirrhosis by 20 percent. Four cups per day reduced the risk by 80 percent. The coffee effect held true for women and men of various ethnic backgrounds.
Researchers offered no indication on whether the quality of the coffee effected the recovery. (A friend told me once that there is no such thing as coffee that is too bad for a member of AA to drink. I’ll take his word for it.)
Ironically being an actual tea-totaller doesn’t help.
The researchers found no reduced risk of cirrhosis for tea drinkers.
Which would, of course, be bad news for AA in the UK.