Haagen-Dazs and the Austrian Postal Service have launched a series of ice-cream flavored stamps. “They infuse flavors like Cookies & Cream, Macadamia Nut Brittle and Strawberry Cheesecake into the adhesive on the back. As you lick the stamp, you actually taste the flavor!” Consumers get a book of stamps for every 10 scoops of ice cream purchased.
In keeping with the campaign, all Haagen-Dazs stores will lose at least 1/10th of all orders and prices will increase at whim.
Collateral Damage 