Cleveland gives free PR to water co.

In response to an ad that reads “The label says Fiji because it’s not bottled in Cleveland,” the city’s public utilities director ran a test to see which H20 is better. The test found 6.31 micrograms of arsenic per liter in the Fiji bottle. Cleveland tap water as well as bottled brands Aquafina, Dasani and Evian had no measurable arsenic. Fiji president Edward Cochran, who grew up near Cleveland, said the city’s tests were not independent and his company’s analysis shows Fiji’s arsenic levels never exceed 2 micrograms per liter.

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