Loyal reader doubtless remembers how passionate we are about Marshmallow Fluff here in the Bay State (where it was invented). Earlier this year a state rep stepped in to the fluff when he offered a bill that would ban the corn-syrup based concotion from being served in public schools. The measure was withdrawn after opponents pointed out that Fluff was no more or less harmful than the corn-syrup based “jelly” that the schools also use. (This would seem an argument for banning both, but never mind.) Also, last spring Fluff purveyors Durkee-Mower sued the far-more upscale Williams-Sonoma to stop them from purveying a candy called Fluffernutter.
All of which goes to explain why this Saturday I will have the opportunity/duty to attend What The Fluff in Somerville, MA. The event bills itself as “the ultimate tribute to Union Square resident Archibald Query who invented Marshmallow Fluff here in 1917.”
Non-marshmallow treats include:
- The Flufferettes (aka Thru the Keyhole Cuties)
- Music from Los Diablos, “the reigning ‘Kings of Irish-Jewish Folk-Punk'”
- A cooking contest with prizes that include: “a trip for two in a chauffeured Zip Car (BMW or convertible Mini-Cooper) to Lynn for a private tour of the Durkee-Mower factory, a year’s supply of Marshmallow Fluff and more”
The local drinking establishments are also joining in with Fluffy potent potables including the Fluffachino — espresso with frangelico or amaretto with Fluff melting on top, the Fluffernutter Martini — a chocolate martini with Fluff and Reese’s Pieces on the rim, and — the “Coney Island Men’s Room” — blue martini with dollop of strawberry Fluff floating on top. I do not say the following lightly: I was never, ever so drunk that any of those would have been appealing. (Does anyone know what an actual martini is anymore?)