The campaign is the brainchild of Lt. Paul Doucette. Dear Lt., don’t give up your day job.
An example of how the target audience will respond to this can be found across the border in neighboring New Hampshire. There “police said they tried pulling over Patrick Allain, 35, on Bridge Street on Monday night but he refused to stop. Officials said that when police finally did stop Allain, they found him drinking a 40-ounce bottle of beer, which he continued to drink as officers confronted him.“
Hard to imagine a police logo getting noticed, let alone discouraging consumers this dedicated to the product.