Cartoon Network is early nominee for worst marketing idea of 2007 awards

BOSTON – At least nine electronic devices, planted at bridges and other parts of Boston as part of a marketing campaign for a late-night cartoon, threw a scare into the city Wednesday.

I believe we will name these awards The Judies, in honor of Judith Regan.

UPDATE: The ever-watchful authorities have nabbed a perp in this one. Generally I would include the word alleged but the gentleman’s website does a really good job of documenting the placement of weapons of mass distraction. (PS: my actual news coverage of the “event” can be read here.)

Mooninites

2 thoughts on “Cartoon Network is early nominee for worst marketing idea of 2007 awards

  1. Hey Con. Alas, the postmortem seems to indicate that it worked. The target demographic thinks the crusty old people overreacted like crusty old people. And as for those few of us who’d never heard of Aqua Mutant Ninja – er, My Life As Kim the Teen Hunger Squarepants – oh never mind.

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