So Chinese New Year was last month but … here are a few ways in which Communism vs. Capitalism vs. Superstition is working out in the most populous nation on earth.
- Chinese state television is censoring advertisements featuring pigs in order not to offend Muslims in the Year of the Pig. Biggest Western companies to be effected by this: Nestle and P&G.
- Retailers are doing big business in gold pig jewelery and knicknacks. This year is considered particularly auspicious as, according to the Chinese zodiac and fortune tellers, it is a “golden pig” year that falls once every 60 years.
- Disney hopes the great swine can come to its aid. Its Three Little Pigs characters were featured prominently in New Year’s celebrations at Hong Kong Disney. Also Mickey, Goofy, Donald et al. wore traditional Chinese clothing during the festivities wrapped up last week. “The pigs are part of a marketing campaign aimed at shoring up the park’s reputation which was tarnished last Chinese New Year when overcrowding made officials lock the doors, barring scores of mainland tourists with valid tickets from entering.” Gee, I sure wish I was married to an obsessive Disney fan who could find out how this year’s New Year’s went at HK Disney and blog about it. Oh, wait. I am. UPDATE: The pig pays off for Disney.