New, ugly buzz words: Phoods & Bepherages

Definition: Packaged foods and beverages providing a positive pharmaceutical benefit beyond basic nutrition by virtue of their inclusion of medically beneficial ingredients.

“Medically beneficial ingredients.” Is that not a great meaningless phrase? The only thing that really rules out from the category is Twinkies which actually has no ingredients that fall into that category.

From the release: “Consumer demand for functional foods is skyrocketing and we expect that greater consumer awareness of the benefits of these foods will stimulate market growth beyond our estimates.”

Personally, I like all my foods functional. Or should that be phully phunctional?


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