According to me (in my other blog —The 16th Minute):
- 72% of respondents expressed themselves as being disappointed with the activities of the companies in Second Life.
- Over a third of them were unaware of the branded presence.
- 42% said they thought it constituted nothing more than a short-term trend, lacking durable commitment from the companies.
- 7% consider that it has a positive influence on brand image and their future buying behaviour.
The buzz is definitely off the bloom.