OED definition: “an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector.”
This despite the fact that Caterer and Hotelkeeper magazine recently named the company the “best place to work in hospitality,” and McD’s was also the first large British employer to be accredited under the government’s “Investors in People” scheme.
Because of things likes this, David Fairhurst — Mickey D’s chief personnel guy Over There and top King Canute impersonator — wants the definition changed to “reflect a job that is stimulating, rewarding and offers genuine opportunities for career progression and skills that last a lifetime.”
And yet the tide continues to come in. Odd.