Bad brand ideas: Gasoline promises to be “terror-free”

Next time you’re in Omaha, Nebraska, take a quick stop by the corner of 129th & Q. There you will see the first location of Terror Free Oil, a new company that promises to only sell “Oil that does not come from the Middle East (Persian Gulf) or other countries whose regimes and/or populations are hostile towards the United States and its allies.” Which basically means the US and Canada, unless the Canadians get uppity. (Why do I think that for most of us the phrase “terror free gas” means it sells for less than $2 a gallon?)

Should you not have the fortune of living in Omaha but still wish to avoid terrifying gas, the TFEC maintains a list of oil companies that it believes only buy domestic dead dinosaur. These include Hess, Sunoco and a wonderful brand that I didn’t even realize was still with us: Sinclair.

I’m not sure exactly how you discern the provenance of petroleum. Does the 2007 Alaskan Sweet Crude really taste different than the same vintage from the Mid East? The TFEC itself admits that it can be difficult to make sure all their gas is devoid of corruption: “Oil is a fungible commodity, and gasoline from the international community gets mixed into the pipeline.” That said they do buy all their gas from Sinclair which the Dept. of Energy says only uses home brew.

Doing some driving abroad and want to top off with Good Guy Gas? In Brazil it’s safe to use Petrobras. Oddly, Yukos has also received the TFEC seal of Clean Living. Are we talking about the same Yukos that the Russian government basically took over? I don’t mean to speak ill of an ethnic group I’m descended from, but if Yukos isn’t paying off terrorists and mobsters to do business then they are the only such business in The Motherland.

Also, if this seems like an incredible business opportunity TFEC is offering the most reasonable franchise opportunities I’ve ever seen. Franchise fee: $1. In addition to only selling Good Guy Gas, franchisees must donate 1% of revenues to a counter-terrorism organization. Dibs on the CIA!

I feel safer already.

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