Mmmmmm … marketing: 7-Eleven converting some stores to Kwik-E-Marts

As a tie-in with the upcoming Simpson’s movie, the convenience store chain will remodel 11 of its stores to resemble Apu Nahasapeemapetilon’s place of business. “Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO’s cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee). The chain also will use pictures of Simpsons characters to promote 7-Eleven’s line of fresh foods, such as placing the face of Homer and his classic “Mmmm . . . sandwich” quip on sandwich wrappers.” Gotta say, fresh food is NOT the first thing I think of when you say Kwik-E-Mart. More like year-old hot dogs and over-priced everything.

711Oddly there’s no indication that any of the converted stores will be in anywhere named Springfield.

FYI: Here’s a link to the official list of the locations of Kwik-E-7-Elevens. And a Flickr group of photos can be seen here.

One thought on “Mmmmmm … marketing: 7-Eleven converting some stores to Kwik-E-Marts

  1. Gotta say I love this concept. Life imitates art. Reminds me of a failed attempt to open a chain of Jack Rabbit Slim’s restaraunts after Pulp Fiction came out. Here’s hoping this works out.

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