Coke thinks Christ’s endorsement will give it a bad image

In the Italian film “7 km from Jerusalem” an advertising executive who has lost his job and marriage flies to Jerusalem and he runs into Jesus. According to local press reports, he offers the returned Christ a can of Coca-Cola and, seeing Jesus drinking the beverage, thinks: “What a testimonial!”

Not everyone agreed.

According to a statement on the film’s website Coke “sent a legal letter forcing the elimination of the scene in which Jesus drinks the well-known beverage.”

Somethings transubstantiation can’t improve.


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