Jargon alert! What do you get when you mix ADD and WWW? Wilfing.

As in “What Was I Looking For?”

A survey by YouGov claims “Wilfers lose two working days a month to aimless browsing, with men being the worst offenders, the study said. Shopping sites are the most distracting.

Jason Lloyd, from price comparison Web site moneysupermarket.com, which commissioned the research, said: “Although people log on with a purpose, they are now being offered so much choice and online distraction that many forget what they are there for, and spend hours aimlessly wilfing instead. It’s important people do not allow unnecessary online distractions to get in the way when surfing the Internet, as it can affect productivity in the workplace and relationships at home.”

Anyone remember when this was called “surfing” and it was a good thing?

BTW, I think this one will have a tough time catching on as a buzzword because of its similarity to Milf. But that’s just me.

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