What could possibly improve booze and sex? Well, if you said “literature” instead of “mutual consent” or “birth control,” then boy, do I have a marketing campaign for you. The makers of tarted-up distilled-potato-juice Svedka have gotten in to bed with the producers of the intellectually tarted-up porn site Nerve.com for a summer fling. The result is a book, 2033: The Future of Misbehavior: Interplanetary Dating, Madame President, Socialized Plastic Surgery, and Other Good News from the Future. Two colons in one title? Let’s add one more – “: Soon To Be Remaindered.” To quote the press release: “The celebrated work of literature will highlight how adults entertain themselves in the year 2033.” The book is alleged to contain work by “the brightest minds in writing today.” Oddly, this list includes novelist Jay McInerney* who, last I checked, was one of the brightest minds in writing 20 years ago. In addition to the book there is a Web site for Svedka. There you can download ads featuring a “sexy fembot” named “Svedka Girl.” She looks on as coyly as a robot can next to the copy that reads, “I go both ways. Straight up or on the rocks.” The site also features a lot of party pictures of people you’ve never heard of. The campaign claims that all this is “the future of adult entertainment.” Sadly, they might be right.
(NB: I still think Bright Lights is a really, really funny book. Except for the ending. That’s just lame. Kind of like “Stripes.”)