Urinals: A hot spot for innovation

I always thought Marcel Duchamp would have the last word when it came to doing something new with pissoirs. Shows you what I know.

The loo has already been the target — literally — of marketers.

First there is Wizmark “the interactive urinal communicator”:

wizmarka one-of-a-kind, fully functional interactive device, Wizmark can talk, sing, or flash a string of lights around a promotional message when greeting a “visitor”. The large anti-glare, waterproof viewing screen is strategically located just above the drain to ensure guaranteed viewing without interruptions. Using the elements of surprise and humour in a truly unique location will allow Wizmark, in combination with your ad, to make a lasting impression on every male that sees it. The promotions fixed location within the urinal screen will assure multiple and regular exposure patterns of your ad to your targeted consumer.

Then there’s the HAUB (Heat Activated Urinal Billboards) which have

taken heat sensitive ink technology to a new level. This innovative medium combines high definition color graphics, hidden by “disappearing ink” delivering an interactive message to a captive audience…

But wait … that’s not all:

Odorite is putting green amidst all that yellow with their new “environmentally safe” urinal cakes. Turns out the damn things are made with something called Paradichlorobenzene which causes cancer and have been banned by California “and many international countries,” according to the Odorite website. Now their new “Para-Free” Urinal Cakes not only don’t cause cancer but “last 30 days against 2000 direct hits and 2000 flushes while exuding a fragrant bouquet.” Best quote: “Odorite also learned that boys and men pride themselves on hitting targets. Because this cake can withstand direct hits without the typical urinal cake plastic screen, the new environmentally-friendly cakes provide a perfect bull’s-eye target for boys and men.

But lest you think all this is just a little too sexist, there’s innovation for women. too. Send a text message to www.mizpee.com and, if you’re in the San Francisco area, you’ll find the nearest restroom.

At the site, enter a nearby address or street intersection, and watch MizPee pull up a list of some of the cleanest public restrooms in your area. Each location can be sorted by distance, cleanliness, handicap accessibility, and cost or purchase requirement.

And that’s your bathroom humor for the day.


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