So first we had China trying to kill off our pets with melamine, then they poisoned our toothpaste with anti-freeze (and ooops yeah it was a lot more widespread than we thought), put lead in the paint on toys, made defective tires, and screwed up on food from the sea and elsewhere.
I think I’ve figured out the Chinese plan for world domination. It’s not efficient but it is subtle.
I’m particularly incensed about this story BECAUSE I HAD IT. Long about when the toothpaste story first making noise (and no one paid any attention at the time) I started bugging my editors at Brandweek about it. I wanted to do a story about how much of a problem this could be for marketers. What are companies doing to protect their product and what do marketers do when “made in china” becomes a pejorative regardless of the quality of the product? They passed on it. So did one other place. SIGH. I’ll keep trying, but it’s getting old fast.
Sometimes a story comes by and you know how it’s going to unfold and you can’t get anyone to listen. In the news business it’s said that three things make a trend. The trick is to see it when there are only two.
If you want to read a story I wrote about the difficulties of doing business in China go here.