This summer’s biggest waste of marketing dollars? Harry Potter & The Simpson’s Movie

hansThere was no point in spending a dime on advertising for either one. Marketing them was like doing PR for YouTube: Sit there and watch the fish jump in your boat. That said, co-branding with these two things was a GREAT idea. I was down in Orlando last week and went to one of the 7-Eleven’s that were rethemed as a Kwik E Mart and I loved it. All they did was throw up some signs and boom! A hit was born. (I’ll post my pics at some point in the future. Best signage was the one of Hans Moleman frozen in the ice machine). Place was mobbed.

I haven’t seen any co-branding with HP & The Deathly Hallows, has anyone else?

Quick reviews (without spoilers):

Harry Potter & The Great Big Bags of Cash: The final HP was too long by about a third but better than I expected it to be. The actual writing, i.e. sentence structure and syntax, was much better than in the last two. In 5 &6 I approached each sentence concerned that I wouldn’t be able to find my way out once I started in. There were several things that seemed invented just for book seven — like a certain species’ use of a different type of magic — that felt like they were there only because the author had painted herself into a corner. Apparently Ms. Rowling feels that having characters wander around pointlessly builds tension or something.

Simpson’s Movie: It’s about a B to B+ episode. At 1.5 hrs long, it doesn’t suffer from the bloat and padding that seems to go along with most movies of TV shows. Also they didn’t let it get over run by guest stars. Tom Hanks is great and I was quite pleased to see Green Day go down with the ship. My only real complaint is that we were promised screen time for ALL the secondary characters and I do believe they missed one: God. The bearded one was conspicuously absent. Next time guys. Also, I want more musical numbers.

One thought on “This summer’s biggest waste of marketing dollars? Harry Potter & The Simpson’s Movie

  1. Oh but I beg to differ! That “certain species’ use of a different type of magic” was introduced before this book. I’m not sure which one, but pretty early as I recall. Remember Dobby keep Harry and Ron from entering platform 9 3/4 and he enchanted a bludger.

    Take it back! Take it back!

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