Quoth Reuters: Preschoolers preferred the taste of burgers and fries when they came in wrappers over the same food in plain wrapping, U.S. researchers said, suggesting reaches the very young.
This is news only to those who haven’t raised a kid in the US in the last 75 years. Even your idiot blogger has figured it out.
- From Sierra Magazine — Branding Baby’s Brain: If you want to mold a hyperconsumer you’ve got to start early
- From Brandweek — ‘Adult’ Brands Get Parents Where The Kids Are
- From Boston Magazine — An Expose of “The Baby-Industrial Complex”