Least surprising study result of the day: Pre-schoolers respond to branding

Quoth Reuters: Preschoolers preferred the taste of burgers and fries when they came in McDonald’s wrappers over the same food in plain wrapping, U.S. researchers said, suggesting fast-food marketing reaches the very young.

No! Really?

This is news only to those who haven’t raised a kid in the US in the last 75 years. Even your idiot blogger has figured it out.

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