Things you don’t want to put in the annual report: CEO sent detectives in to church to spy on people

Progressive Corp Chief Executive Glenn Renwick apologized for the use of private detectives, who went undercover to join an Atlanta church group in order to discredit a couple suing the insurer.

Yeah, that’s pretty much the definition of “PR Nightmare.”

2 thoughts on “Things you don’t want to put in the annual report: CEO sent detectives in to church to spy on people

  1. Great find Hoffman. This isn’t public relations case study … it is anti-public relations case study.

    Um, never talk about “Trust that we will do the right thing on behalf of our customers — every day, every time.” in a release about recording people at church. All my best, Rich

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