Finally made it into the Wall Street Journal.
The trend towards niche networks makes sense because many adults don’t just want to meet new people for the sake of meeting new people the way teenagers do – they want to meet people they have something in common with, Constantine von Hoffman, a social media consultant for Spoke.com, a lead-generation Web site, tells the Business Technology Blog. Social networking can help with that. “Everything has its obsessive types,” says von Hoffman. And that’s the energy that corporate social-networking initiatives should be trying to tap into, both for their customers and their employees.