The site: BookSwim.com.
Quoth Mashable: For about $20 per month, you’ll get three books mailed directly to your house. There are other plans available if you’re ambitious and would like more books sent to you on a monthly basis.
So I’m paying you $20 a month instead of going to the library? Well, Mashable thinks so: “The hope for Bookswim is obviously to capitalize on the laziness of book readers who don’t want to go to the library.”
How big an audience is that?
(Me and TechDirt seem to be thinking along similar lines of late — see Bubble 1.0 Hype Ideas Brought Back To Life By 2.0 Companies)