Apple marketing exec ramps up PR for book/blog on brilliance of Apple marketing just as Apple offers case study in how not to do marketing.

Just like comedy, the first rule of marketing is timing. I have no doubt that Steve Chazin and David Meerman Scott both know this. They are the authors of the book & blog MarketingApple (Mr. Chazin is a marketing exec there, so doubtless he knows whereof he speaks on the topic.)

Sadly it wasn’t until the week of what they call the iPology that they started posting regularly to the blog and the press and greater Blogistania tarted to take note. (Love the word iPology. Don’t know if they coined it but it was the first time I saw it.) What are you gonna do? The September 2001 issue cover story in the Atlantic was — if I recall correctly — “The High Cost Of Peace.” Ouch.

The iPhone kerfuffle will soon be forgotten and Apple and the blog will go on, but I’m sure they Chazin & Meerman were even more unhappy about last week’s events than many others at company HQ.

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