Japan Post (the now-private company that used to be the government’s post office) and KDDI (a Japanese wireless carrier) are collaborating on a new service that enables customers to send paper cards in the mail, designed and SENT VIA TEXT MESSAGING. Customers choose the card, write the message and provide only the SMS address of the recipient, then text that information to a special address. Japan Post will create the deliver the card to the billing address associated with their customer’s SMS address. Sender and receiver must both be KDDI customers.
When it absolutely, positively doesn’t have to be there right away.