Gooruze is a site and a test-case for online marketers

Gooruze is a site that wants to be the Facebook/LinkedIn for online marketers. (Gawd, is there anything more tired than the description “is the the MySpace/Facebook/LinkedIn for…”?) So it has come up with the requisite weird site name sent out invites to the online marketing types and given us a space where we can post our profiles and our work.

It seems fine, if a bit generic and I have joined. That’s just a professional obligation — I have signed up for a bazillion of these sites but I actually have found little reason to participate in most of them. (BTW, I have to include a piece of code for it to track my blog on the site, so here’s the code: ConvonHoffman.gooruze.com. Hope they’re happy.)

However, it begs the question: Why should I use it? It’s just started up so I’ll give it some time to get up and running but so far I don’t see any real value being added by the people running the site. Right now there’s a news feed from stories suggested by members — but it’s not as comprehensive a feed as I would find at Mashable or TechCrunch or a number of other sites. There’s a lot of posts from members that unfortunately read like basic marketing communications — informative but basic and lacking any attitude or style or anything else that might make me want to read further.

So why go there? Can they build a community simply by saying they are the place for this community to be? Because right now that’s all I’m seeing. As with many social/professional networking sites it feels like they expect me to do all the work and that’s not going to cut it anymore. The site’s name is an ugly play on the word gurus, but as of yet it feels like I’m supposed to provide the swami myself.

Like I said, it’s an interesting test case. We’ll see.

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