Further proof press will run any study that blames Facebook for something

(cross-posted from Business & Networking)

Two Australian press outlets (and counting) have come up yet another way Facebook Is Destroying The Economy: The Age & The Courier Mail both have reports today on how, “a growing number of young Australians are becoming addicted to online social networking.”

Of course you don’t just make charges like that without substantiation. Both publications site the same study — and nothing but that study. This study was put together by one Julian Cole, an interweb strategist with the Aussie ad firm Naked Communications. As is usual in these things, Mr. Cole and his research are the only source cited in either story.

In a previous version of this post I incorrectly implied that Mr. Cole’s research may have been biased because of where he works. Mr. Cole has graciously written in with a very important correction:

The thesis was actually part of an Honours degree at Monash University. Naked Communication just happens to be the place that I work.

My apologies to Mr. Cole. I should stick to what I know best — making fun of lousy press coverage. Nowhere in the stories I read was it made clear that this work was done for his thesis. That is the fault of the reporter, not Mr. Cole. I have no reason to believe or even suspect Mr. Cole’s research is anything but scientific and accurate.  I was lead astray by lousy reporting. Again my apologies and thanks for the note.

My personal congratulations to Facebook for being accused of the same crime that the Athenians got Socrates with: Corrupting the youth. That’s some pretty damn good company you are keeping.

Yahoo! News has five other outlets reprinting the same story. Well, it’s early in the news cycle here in the US so I have no doubt that number will grow.

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